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9/1/2020, 4:37 PM (Source: TeleTrader)
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AT&T looking to sell its digital ad platform - report

AT&T Inc. is considering selling AppNexus, its digital advertising platform purchased in 2018 as a subsidiary of Xandr, Inc., The Wall Street Journal reported on Tuesday citing people close to the matter.

The debate is at an early stage, and might not even result in a deal, the report read, while unveiling that, if the deal does come to fruition, it probably won't make up for the $1.6 billion that AT&T paid for the ad platform in the first place.

A report released the previous week by the same outlet claimed that the Delaware-based conglomerate plans to sell its satellite service provider subsidiary, DirecTV. The firm's stocks lost 1.02% at 10:22 am ET, selling for $29.51.

Breaking the News / BU