7/15, 7:54 PM (Source: TeleTrader)
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Baidu, Snap extend cooperation in sales

The partnership in sales that was established in May 2017 has been renewed, Baidu Inc. and Snap Inc. said on Monday. The company based in Beijing represents the social media operator in relations with advertisers in China including Hong Kong, Taiwan and Macau as well as in Japan and South Korea. They can opt for all solutions: Snap Ads, Story Ads, augmented reality Lenses, and Filters, the press release adds and points to "over a dozen third-party measurement partner options" together with the new Snap Pixel tool.

"We look forward to continuing to work with Baidu to reach export-oriented advertisers in these key markets," said Chad Bendall, responsible for Snap revenue partnerships on a global scale.

Breaking the News / IT