Bed Bath & Beyond's subsidiary attracts interest from bidders
Bed Bath & Beyond subsidiary Buy Buy Baby has attracted interest from at least two bidders as its parent company is working to auction off its assets, CNBC reported Friday, citing people with knowledge of the matter.
According to the report, interested parties include an unknown buyer, which would keep about 75% of Buy Buy Baby's stores open. The other interested bidder is Babylist, a direct-to-consumer baby registry website that is looking to buy its brand and domain.
Buy Buy Baby is a US retail chain that sells clothing, strollers, and other items for babies and toddlers and constitutes Bed Bath & Beyond's largest chain. The company's valuation and its intellectual property are currently unknown.