1/19, 6:52 PM (Source: TeleTrader)
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Disney forms group to expand direct-to-customer business

The Walt Disney Company announced on Wednesday that it has formed what it described as an international content group with the aim of widening its "pipeline of original local and regional content for our streaming services," which will be led by Rebecca Campbell.

"Disney's direct-to-consumer efforts have progressed at a tremendous pace in just a few short years, and our organization has continued to grow and evolve in support of our ambitious global streaming strategy," the company's Chief Executive Officer (CEO) Bob Chapek stated. Chapek also promoted Michael Paull to Disney Streaming President, in charge of Disney+, Hulu, ESPN+, and Star+, and Joe Earley to Hulu President.

The company pointed out that its streaming platforms have attracted over 179 million subscriptions since their inception in 2019, as of the end of 2021. It added it plans to double the number of the countries Disney+ is available in to over 160 by the fiscal year 2023, as well as to invest in the creation of original content in different regions.

Baha Breaking News (BBN) / JR