11/9, 6:41 AM (Source: TeleTrader)
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Instagram to test hiding number of likes in US

Instagram head Adam Mosseri announced that the social media platform will start testing hiding the number of likes on posts in the United States next week, noting not all users will see the change.

"Heads up! We've been testing making likes private on Instagram in a number of countries this year. We're expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!" Mosseri tweeted.

The new system has already been tested in countries including Australia, Brazil, Canada, Japan, Italy and Ireland with the goal to reduce competition on the platform. With the update, users are still able to see the likes count of their posts, but not the number of likes other people's photos received.

Breaking the News / NP