Microsoft testing advertising in Bing
Microsoft Corporation revealed that it is testing new ways for publishers to advertise and increase revenue through its Bing search engine and that data showed that the "early progress is encouraging."
"We have brought more people to Bing/Edge for new scenarios like chat and we are seeing increased usage. Then, we have uniquely implemented ways to drive traffic to publishers including citations within the body of the chat answers that are linked to sources as well as citations below the chat results to 'learn more' with links to additional sources," Microsoft Corporate Vice President and Consumer Chief Marketing Officer Yusuf Mehdi wrote in a blog post.
The tech giant is also "hearing positive feedback" about "additional capabilities for publishers including our more than 7,500 Microsoft Start partner brands," according to Mehdi.