Victor Duran appointed Amer Sports Executive Board member

12/22/2010, 7:45 AM (Source: GlobeNewswire)
Amer Sports Corporation
December 22, 2010 at 8:45 am

Amer Sports has appointed Victor Duran, Senior Vice President, Marketing and
Business to Consumer, a new member of Amer Sports Executive Board from January
1, 2011. The appointment is in line with Amer Sports' strategy which emphasizes
excellence in consumer-centric product creation and brand marketing, and
strengthening commercial fundamentals through sales and channel management. Mr
Duran is responsible for heading Amer Sports' Business to Consumer development
as well as Group Marketing Development as the marketing functional leader. Duran
reports to Heikki Takala, President and CEO of Amer Sports Corporation.

Victor Duran (born 1966) joined Amer Sports on March 1, 2010. Previously he has
been working in HotHouse, where he held the position of Partner. Prior to that
he has served at Zyman Group, Caterpillar EMEA and Procter & Gamble. Duran has a
Master of Business Administration in International Business and Marketing from
the University of North Carolina, US.

For further information, please contact:
Päivi Antola, Director, IR and Financial Communications, tel. +358 9 7257 8233

Major media

Amer Sports ( is a sporting goods company with
internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx,
Precor, Suunto and Mavic. The company's technically-advanced sports equipment,
footwear and apparel improve performance and increase the enjoyment of sports
and outdoor activities. The Group's business is balanced by its broad portfolio
of sports and products and a presence in all major markets. Amer Sports shares
are listed on the NASDAQ OMX Helsinki stock exchange.

Victor Duran appointed Amer Sports Executive Board member:

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