Changes to composition Heineken Holding N.V.'s Board of Directors

3/7/2011, 7:59 AM (Source: GlobeNewswire)
Amsterdam, 7 March 2011 - The meeting of holders of priority shares of Heineken
Holding N.V. will propose that Heineken Holding N.V.'s Annual General Meeting of
Shareholders appoint Mrs. C. M. Kwist (43) to the Board of Directors of Heineken
Holding N.V., to succeed her uncle Mr. D. P. Hoyer (71). Mr. Hoyer is due to
retire by rotation and, in view of his age, will not be proposed for
reappointment. The Annual General Meeting of Shareholders will be held in
Amsterdam on 21 April 2011.

Charlotte Kwist is a director of Greenfee B.V., the company in which the Hoyer
family has placed its interest in L'Arche Green N.V., and of L'Arche Green N.V.,
the company in which the Heineken and Hoyer families have combined their
shareholdings in Heineken Holding N.V. L'Arche Green N.V. currently holds a
50.72% interest in Heineken Holding N.V.

Mrs. Kwist's background is in marketing. After graduating in psychology, she
worked for ten years for Procter & Gamble in a number of management positions.
For the past eight years, she has been advising international brand producers
and retailers as a consultant in brand management, marketing and communication.
Charlotte Kwist has Dutch nationality, is married and lives in Brussels.

Mr. Hoyer has been a member of the Board of Directors since 1972. In that
capacity, he has made an invaluable contribution to the achievement of Heineken
Holding N.V.'s primary objective, namely to safeguard the long-term
independence, continuity and stability of the Heineken group, for which the
Board of Directors thanks him most sincerely.

For further information:
Kees Jongsma
Tel. +31 6 54 79 82 53

Editorial information:
Heineken is one of the world's great brewers and is committed to growth and
remaining independent. The brand that bears the founder's family name - Heineken
- is available in almost every country on the globe and is the world's most
valuable international premium beer brand. Heineken's aim is to be a leading
brewer in each of the markets in which it operates and to have the world's most
valuable brand portfolio. Heineken operates 140 breweries in more than 70
countries and sold 205 million hectolitres of beer on a 2010 pro-forma basis.
Heineken is Europe's largest brewer and the world's third largest by volume.
Heineken is committed to the responsible marketing and consumption of its more
than 200 international premium, regional, local and specialty beers and ciders.
These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher,
Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger
and Zywiec. On a 2010 pro-forma basis, including FEMSA Cerveza, revenue totalled
€17 billion and EBIT (beia) was €2.7 billion. The average number of people
employed is more than 70,000. Heineken N.V. and Heineken Holding N.V. shares are
listed on the Amsterdam stock exchange. Prices for the ordinary shares may be
accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter
Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is
available on the website:

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Source: Heineken Holding N.V. via Thomson Reuters ONE

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