Nokia builds new custom Ovi Store concept for Orange France and Deutsche Telekom

5/12/2011, 11:00 AM (Source: GlobeNewswire)
- European operators receive targeted channels for added customer relevance
- 'Store-in-a-store' delivers familiar operator-branded experience and operator
billing benefits
- Nokia's Ovi Store downloads top 5 million per day

Espoo, Finland - Nokia today announced its new Ovi Store operator app store
concept for France's Orange and Deutsche Telekom. The "store-in-a-store" concept
provides operators with a familiar branded channel on Ovi Store, and global
opportunities to differentiate and build revenues with their own content
collections and consumer-convenient operator billing.

Designed to provide operators around the world with new ways to differentiate,
distribute and compete, Nokia's program lets these enterprises create their own
apps and services with tools such as connectors, Ovi App Wizard and a set of
application programming interfaces - including free cloud social and location
APIs. These operators can also utilize marketing, promotional and content
spotlight opportunities inside Ovi Store to promote specific apps and content
along with easy one-click access to the operator app store from the Ovi Store's
mobile home page experience.

With daily downloads topping 5 million per day, Ovi Store is a rapidly growing
destination for apps, games and other content. And, Ovi Store continues to grow
its industry leading integrated operator billing efforts with 112 operators in
37 markets.

"In addition to the store-in-store advantages, operators can leverage Nokia's
local support to create relevant offerings and easily publish apps through the
evergrowing Ovi Store," said Marco Argenti, Senior Vice President, Developer &
Marketplace for Nokia. "We're very happy to launch and pioneer these new Ovi
Store experiences with Deutsche Telekom and Orange France."

"Nokia's new Ovi Store concept creates a unique opportunity for Orange to
promote and market specific apps and content that is most relevant to our
customer base all while maintaining a familiar consumer experience," said
Catherine Le Drogo, Director, Multimedia Mobile Offers for Orange France.

"Customers are increasingly overwhelmed by the rapidly growing number of apps.
Deutsche Telekom's shelf within Nokia's Ovi store represents an integral part in
our approach to give customers easy access to relevant own and partner apps -
including freemium and exclusive offers." said Rainer Deutschmann, Senior Vice
President, Mobile Products for Deutsche Telekom.

About Nokia
Nokia is committed to connecting people to what matters to them by combining
advanced mobile technology with personalized services. More than 1.3 billion
people connect to one another with a Nokia, from our most affordable voice-
optimized mobile phones to advanced Internet-connected smartphones sold in
virtually every market in the world. Through Ovi (, people also
enjoy access to maps and navigation on mobile, a rapidly expanding applications
store, a growing catalog of digital music, free email and more. Nokia's NAVTEQ
is a leader in comprehensive digital mapping and navigation services, and Nokia
Siemens Networks is one of the leading providers of telecommunications
infrastructure hardware, software and professional services globally.

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