Hermann Deininger Appointed Chief Marketing Officer for the adidas Brand

5/17/2011, 2:00 PM (Source: GlobeNewswire)
adidas AG /
Hermann Deininger Appointed Chief Marketing Officer for the adidas Brand
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Herzogenaurach, May 17, 2011 - adidas has appointed Hermann Deininger as Chief
Marketing Officer (CMO) for the adidas brand, effective June 1, 2011. In this
role, Hermann Deininger will be responsible for all three adidas sub-brands,
adidas Sport Performance, adidas Originals and adidas Sport Style, ensuring the
consistency and integrity of the adidas brand. Hermann Deininger will continue
to report directly into Erich Stamminger, Executive Board Member, responsible
for Global Brands.

"This new structure strengthens the integrity of our three sub-brands while
making sure that all adidas programmes and products across all sub-brands remain
in line with our overall brand direction," said Erich Stamminger, Executive
Board Member, responsible for Global Brands. "It is also a major step to deliver
against the targets of our strategic business plan Route 2015 by enabling us to
better focus on the consumer, align our organization worldwide and thus increase
our speed to market."

Hermann Deininger has been with the adidas Group since 1985. Since 2000, he has
been a key member of the Global Marketing team for the adidas brand. In the last
four years, Hermann Deininger served as Chief Marketing Officer for adidas Sport
Style and drove the Style business to record sales of € 2.2 billion in 2010. In
his new role, Hermann Deininger will assume leadership across all adidas sub-
brands adidas Sport Performance, adidas Originals and adidas Sport Style and
their respective labels such as adidas by Stella McCartney, adidas NEO, adidas
SLVR, Porsche Design and Y-3. Bernd Wahler, most recently Chief Marketing
Officer adidas Sport Performance, will assume leadership of the new and extended
function as Head of Innovation for the adidas brand effective July 1, 2011 and
will report directly into Hermann Deininger.

"Earlier this year, we have started to show the breadth and depth of the adidas
brand in one global brand campaign to our consumers world-wide with 'adidas is
all in'. The next logical step in the development of our brand is to further
strengthen the consistency of the adidas brand in our internal organization,"
added Erich Stamminger. "Under Hermann Deininger's leadership, our Sport Style
business has reached record heights over the last years and I am convinced he
will further strengthen the position of the adidas brand globally going forward.
At the same time, in his new role, Bernd Wahler will ensure that adidas remains
the innovation leader in our industry."

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Contacts:

Media Relations Investor Relations

Jan Runau John-Paul O'Meara

Chief Corporate Communication Officer Vice President Investor Relations

Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2751

Katja Schreiber Christian Stoehr

Senior Corporate PR Manager Investor Relations Manager

Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989

Johannes Fink

Investor Relations Manager

Tel.: +49 (0) 9132 84-3461





Please visit our corporate website: www.adidas-Group.com


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adidas AG
Adi-Dassler-Straße 1 Herzogenaurach Germany


Listed: Regulierter Markt in Frankfurter Wertpapierbörse;


Attachment: Press release Chief Marketing Officer for the adidas brand:
http://hugin.info/139192/R/1516495/452782.pdf




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