adidas aims at market leadership in Poland with UEFA EURO 2012(TM)

8/30/2011, 12:00 PM (Source: GlobeNewswire)
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adidas aims at market leadership in Poland with UEFA EURO 2012(TM)
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For immediate release                                         August 30, 2011


adidas aims at market leadership in Poland with UEFA EURO 2012(TM)


Herzogenaurach/Warsaw - At a press conference in Warsaw today, adidas Group CEO
Herbert Hainer announced that the adidas brand plans to use the UEFA EURO
2012(TM) as a platform to achieve market leadership in Poland by 2015. In
addition, adidas aims for market leadership in the football category in Poland
in 2012. In the Ukraine, where adidas is already the clear market leader, the
brand wants to further expand its leadership position.

"As the Official Partner of UEFA EURO 2012(TM), we will use the event to reach
market leadership in Poland by 2015 and take over category leadership in
football in 2012," said Herbert Hainer, CEO of the adidas Group. "This is the
first time a major tournament like the UEFA EURO(TM) will be hosted by Poland
and the Ukraine. We are very excited about the upcoming event and plan to
leverage UEFA EURO 2012(TM) internationally to showcase our brand and our
innovative and exciting products."

As the Official Sponsor, Supplier and Licensee of UEFA EURO 2012(TM), adidas
provides the Official Match Ball and supplies the equipment for all officials,
referees, volunteers and various youth programs such as ball kids and player
escorts. First products for the UEFA EURO 2012(TM) will be available for
consumers at the end of 2011.

At the media event, Herbert Hainer was joined by Artur Czerwonogrodzki, Country
Manager for the adidas Group in Poland, who shared details about the Group's
business in Poland and the current status of its preparations for UEFA EURO
2012(TM).

About adidas and football:

As the world's number one football brand, adidas is the Official Sponsor and
ball supplier of the most important FIFA and UEFA football tournaments,
including the FIFA World Cup(TM) and UEFA EURO(TM) tournaments as well as the
UEFA Champions League. In addition, adidas has partnerships with football
federations such as current World and European Champions Spain, Argentina,
China, Denmark, Germany, Greece, Japan, Mexico, Nigeria, Russia and Ukraine.
Many prominent clubs, such as Legia Warsaw, Wisla Cracow, AC Milan, Chelsea FC,
FC Bayern Munich, Liverpool FC, Real Madrid and Olympique Marseille also endorse
adidas products. Additionally, individual players like Ireneusz Jelen, Maciej
Iwanski, Lukas Podolski, David Beckham, Diego Forlán, Kaká, Lionel Messi, Arjen
Robben, Bastian Schweinsteiger and David Villa represent their respective clubs
wearing state-of-the-art adidas football equipment.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 44,000 employees and generated
sales of € 12 billion in 2010.

***

Contacts:



Media Relations Investor Relations

Jan Runau John-Paul O'Meara

Chief Corporate Communication Officer Vice President Investor Relations

Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2751

Katja Schreiber Christian Stoehr

Senior Corporate PR Manager Investor Relations Manager

Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989

Johannes Fink

Investor Relations Manager

Tel.: +49 (0) 9132 84-3461





Please visit our corporate website: www.adidas-Group.com


--- End of Message ---

adidas AG
Adi-Dassler-Straße 1 Herzogenaurach Germany


Listed: Regulierter Markt in Frankfurter Wertpapierbörse;


Attachment: Press release adidas aims at market leadership in Poland :
http://hugin.info/139192/R/1542017/471939.pdf




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