adidas and UEFA Extend Partnership for European Club Football

12/15/2011, 9:00 AM (Source: GlobeNewswire)
adidas AG /
adidas and UEFA Extend Partnership for European Club Football
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 adidas to supply official match balls for UEFA club football competitions until
2018


Herzogenaurach / Nyon, December 15(th), 2011 - adidas and UEFA today announced
the extension of their long-term partnership for the UEFA Champions League, UEFA
Europa League as well as the UEFA Super Cup and UEFA Women's Champions League.
The deal will see adidas extend its long-term partnership for each competition
until 2018, further strengthening its position as the world's leading football
brand.

As the Official Supplier Partner for the UEFA Champions League and the UEFA
Europa League, adidas will continue to supply bespoke official match balls for
both tournaments. In the new agreement, adidas will hold the rights to design
and market the exclusive UEFA Champions League and UEFA Europa League branded
sportswear and will continue to support the UEFA Young Champions grassroots
event as well as outfit the volunteers for both finals.

''Being associated with the biggest club tournaments in Europe - the UEFA
Champions League and UEFA Europa League - will allow us to further strengthen
and extend our global football market leadership,'' said Herbert Hainer, CEO of
the adidas Group.

Commenting on the agreement, David Taylor, CEO UEFA Events S.A. said:
"We are very pleased that adidas has chosen to renew and further extend its
agreement with UEFA for our European club football competitions. This extension
proves the strength of our business relationship and ensures that adidas remains
at the heart of European club football. Our continued collaboration will bring
new opportunities for the promotion of the very best of European football to a
worldwide audience."


adidas and UEFA have a shared history and passion for football which they aim to
develop further through the new partnership:

-         adidas will offer a high-performance product range worldwide featuring
the insignia of the UEFA Champions League and UEFA Europa League

-         Bespoke UEFA Champions League corners will be set up in all adidas
own-retail stores offering insignia product ranges for the tournament

-         The UEFA Champions League match officials will sport a special kit
featuring the UEFA starball design

-         adidas will offer a bespoke UEFA Champions League and UEFA Europa
League apparel and accessories range for each respective final

-         Further UEFA Champions League grass roots programs will be set up
complete with UEFA Champions League inspired apparel ranges

-         adidas will also produce and supply the official match ball for the
UEFA Women's Champions League and UEFA Futsal Cup Finals.

adidas producing official match balls since 1970

adidas' experience in football production is unequalled. adidas has been making
footballs since 1963 and is now the world's leading manufacturer, always at the
cutting edge of technology.

adidas has supplied the official match balls to all major UEFA and FIFA
tournaments since 1970, and since 2006 is also the Official Supplier of the
match ball for all UEFA Champions League games. The adidas Finale ball has been
used for the UEFA Champions League Final since the 2000/2001 season. adidas has
also produced the official match ball for the UEFA Europa League since the
2009/10 season.

***

Contacts:



Media Relations Investor Relations

Jan Runau John-Paul O'Meara

Chief Corporate Communication Officer Vice President Investor Relations

Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2751

Katja Schreiber Christian Stoehr

Senior Corporate PR Manager Investor Relations Manager

Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989

Johannes Fink

Investor Relations Manager

Tel.: +49 (0) 9132 84-3461





Please visit our corporate website: www.adidas-Group.com




--- End of Message ---

adidas AG
Adi-Dassler-Straße 1 Herzogenaurach Germany


Listed: Regulierter Markt in Frankfurter Wertpapierbörse;


Picture: Herbert Hainer_Tango12:
http://hugin.info/139192/R/1571596/488854.jpg

Attachment: Press release adidas and UEFA Extend Partnership:
http://hugin.info/139192/R/1571596/488849.pdf




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