adidas AG: adidas Group appoints new leaders for Latin America and France

4/19/2012, 5:01 PM (Source: GlobeNewswire)
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adidas AG: adidas Group appoints new leaders for Latin America and France
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For immediate release
       Herzogenaurach, April 19, 2012

adidas Group appoints new leaders for Latin America and France

Panama City/Paris/Herzogenaurach - The adidas Group today announced the
appointment of new leaders for its business in Latin America and in France.
André Maestrini, currently Managing Director adidas Group France, has been named
Managing Director adidas Group Spanish Latin America, effective June 1, 2012. As
previously announced, Charlie Maurath, currently at the helm of adidas Group
Latin America, has accepted another challenge outside the adidas Group and will
leave the company effective April 30, 2012.

André Maestrini's successor in France will be Alain Pourcelot, currently Brand
Director adidas in France. Both André Maestrini and Alain Pourcelot will report
directly to Roland Auschel, Chief Sales Officer for Multi-Channel Markets adidas
Group. Because of the importance of Brazil as a market and in light of the
upcoming 2014 FIFA World Cup(TM) where adidas is again the Official Sponsor,
Supplier and Licensee, Brazil will also report directly into Roland Auschel.
adidas do Brasil will continue to be led by Fernando Basualdo as Managing

André Maestrini joined the adidas Group in August 2006 as Managing Director of
adidas France.  Over the past six years, he has built a strong team in France,
has very successfully established a Joint Operating Model to support Reebok in
the French market and has driven continued and progressive growth of the adidas
Group's business in France. Before joining adidas, André had worked with Coca-
Cola in various managerial and leadership positions, including Marketing
Director for France and Chief Marketing Officer for Western Europe.

André Maestrini has a strong multi-cultural background, having also worked in
Spain and the UK and having lived in Latin America for 16 years.  Roland
Auschel: "His leadership, experience and proven track record in France make
André Maestrini a great choice to lead Latin America into the future, building
upon the successful foundations that Charlie Maurath and his team have laid

Alain Pourcelot came to the adidas Group in October 2005 as Marketing Director
for adidas France. He later held the role of Director of Performance Marketing
and his most recent role, since last year, has been adidas Brand Director in
France.  Prior to joining adidas, Alain Pourcelot - a former French swimming
champion - had worked with several multi-national companies, holding
progressively responsible roles in Marketing and Sales within the Consumer
Goods, Retail and Hospitality/Tourism industries.  These included Pernod-Ricard
and Accor hotels.  Roland Auschel: "Alain Pourcelot's experience in the French
market and his familiarity with our customers, consumers and the management team
there make him an ideal selection to step into this new leadership role."

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands: adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 46,000 employees and generated
sales of € 13.3 billion in 2011.



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