Sony Ericsson's J300 is the fun phone that entertains and inspires

3/1/2005, 11:02 AM (Source: GlobeNewswire)
MARCH 1, 2005, London - The fashion conscious and young-at-heart looking for a hot new phone with the coolest entertainment features will love the J300, a slim, curvy mobile phone announced by Sony Ericsson today. The J300 is unique as it provides a 3D gaming engine and easy downloads of video clips, games and ringtones at an entry-level price. There are also stacks of ways to get creative by composing ringtones, creating wallpapers and restyling the phone from a colourful selection of Style-up(TM) covers.

Available in pink, black or white, the J300 is sure to win the hearts
of anyone looking for an always-with-you phone for entertainment and
socialising. If pink, black or white aren't hot enough, then owners
can further personalize the J300 with a choice of Style-up(TM) covers
in a variety of designs that range from ultra-stylish to completely
zany. The ability to download wallpapers, screensavers and the
latest personal ringtones means the J300 can be personalized
according to mood, fashion or personal taste. Music files can be
downloaded for ringtones, as can video clips of movie trailers and
music videos.

"If you are looking for a fresh new phone at a thrifty price, you
don't need to be restricted only to basic games," says Jan Wäreby,
Corporate Executive, Vice President and Head of Sales and Marketing
of Sony Ericsson. "The J300 offers a fantastic gaming experience in
both 2D and 3D, including the famous Rayman® 3, and it handles fast
moving action, rich graphics and glorious colours, but it's also a
great phone for voice and text communications."

Cooperating with leading mobile game developer Gameloft, Sony
Ericsson is providing J300 owners with a free game download of
Rayman® 3 via Sony Ericsson's PlayNow(TM) content download service.
Sony Ericsson's PlayNow(TM) service offer users the ability to
prelisten and download fresh new musictones direct to their phone in
just three clicks. A range of branded games from a number of major
game publishers will now be available on PlayNow(TM) for the launch
of the J300. 2D and 3D games and other content for the J300 will also
be available from operator's download services.

Fast processing, a high quality screen, top notch sound quality and
12MB onboard memory make the J300 an excellent all round
entertainment centre for people on the go.

The J300 will be available starting in Q2 2005.

The J300 will come in the following editions:
J300i Dual Band GSM 900/1800 MHz
J300c Dual Band GSM 900/1800 MHz for China Mainland
J300a Dual Band GSM 850/1900 MHz for Americas

ENDS

© 2003 Gameloft. All Rights Reserved. Gameloft and the Gameloft logo
are trademarks of Gameloft in the US and/or other countries. Rayman,
Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment
in the US and/or other countries

Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories,
PC-cards and M2M solutions. Established as a joint venture by
Ericsson and Sony in 2001, with head quarters in London, the company
employs 5,000 people worldwide, including R&D sites in Europe, Japan,
China and America. For more information, please visit
www.SonyEricsson.com

FOR MEDIA INFORMATION, PLEASE CONTACT:
Sony Ericsson Corporate Communications
Telephone: +44 (0) 208 762 5858
E-mail: press.global@SonyEricsson.com

Any product features, specifications or statements in this document
that are not historical facts are forward-looking and involve risks
and uncertainties. Actual product features, specifications or
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