adidas Group Buys Distribution Rights for Brand Reebok in the Czech Republic and Slovakia

9/19/2006, 12:13 PM (Source: GlobeNewswire)
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Herzogenaurach/Prague/Bratislava - The adidas Group announced today
that it has bought the distribution rights for the Reebok brand in
the Czech Republic and Slovakia from RBK Sport CZ and RBK Sport SR
respectively, Reebok's distributors in the two countries. Effective
January 1, 2007, adidas CR s.r.o. will become the exclusive
distributor of Reebok products in the Czech Republic and adidas
Slovakia s.r.o. will become the exclusive distributor of Reebok
products in Slovakia. Financial details of the transaction will be
kept confidential.

The adidas Group has announced earlier this year the distributor
buyout in Russia and China. Buying out Reebok distributors and joint
ventures around the globe is a key component of the integration
strategy and will provide the Group with annual revenue synergies
totaling at least € 200 million by 2009.

RBK Sport CZ has been Reebok's distribution partner since 1995 in the
Czech Republic, RBK Sport SR has been holding the distribution rights
for Slovakia since 1997. Until the end of 2006, RBK Sport CZ and RBK
Sport SR respectively will continue to hold the exclusive rights to
distribute and market Reebok products in the Czech Republic and
Slovakia.

About the adidas Group
The adidas Group is one of the global leaders within the sporting
goods industry, offering a broad range of products around three core
brands such as adidas, Reebok and TaylorMade-adidas Golf.
Headquartered in Herzogenaurach, Germany, the Group has more than
25,000 employees and sales of around €9.5 billion.
***

Media/IR Contacts:

Media
Relations
Investor Relations
Jan
Runau
Natalie M. Knight
Chief Corporate Communications Officer Vice President,
Investor Relations
Tel.: +49 (0) 9132
84-3830 Tel.: +49 (0)
9132 84-3584

Anne
Putz
Hendric Junker
Team Leader Corporate PR
Senior Investor Relations Manager
Tel.: +49 (0) 9132
84-2964 Tel.: +49 (0)
9132 84-4989

Please visit our corporate website: www.adidas-Group.com



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