Securitas Cash Handling Services announces new international brand identity "Loomis"

11/16/2006, 3:27 PM (Source: GlobeNewswire)
The Cash Handling Services division of Securitas announced today that
it will adopt the name "Loomis" throughout its international network.
Currently, the division operates primarily under the Securitas name
in Western Europe and as Loomis, Fargo & Co. in the US. The earlier
announced spin-off of the unit from Securitas AB will occur sometime
during 2007. The listing will take place at the Nordic stock
exchange. A more detailed plan for the listing will be announced

The Loomis name has a long, colorful history in the US dating back
over a century to the Alaska gold rush with roots dating even further
to the California gold rush in 1852. The company has long
specialized in cash handling services and today offers the largest
cash distribution network in the US and Western Europe. In selecting
Loomis as its international name, the division emphasizes its deep
roots and commitment to the future of the cash handling services

"We are very proud of both our Loomis and Securitas heritages and
sought to synthesize these two very strong brands in our new
identity," said Chief Executive Officer Håkan Ericson. "Though we
choose the Loomis name, it is integrated in a new logo design which
very directly recalls our Securitas lineage, while introducing some
fresh imagery."

Ericson also emphasized the benefits of establishing a common
international identity for the CHS unit. "Because we have operated
under different names in Europe and the US, many have not fully
realized that we are one company. As banking systems have evolved
differently in different countries, this international experience is
extremely helpful in responding with efficient recycling solutions to
outsourcing trends more developed in certain markets."

The transition to the new identity will begin immediately and be
completed by the end of Q1 2007. During the transition period, the
division will continue to operate formally under its existing

Securitas Cash Handling Services (Securitas CHS) is a division of
Securitas AB, a world leader in security. Securitas CHS and its US
operating unit Loomis, Fargo & Co. offer secure and efficient cash
distribution, processing and recycling solutions for financial
institutions, retailers and other commercial enterprises through an
international network of 440 operating locations in ten European
countries and the US. Securitas CHS employs approximately 20,000

The press release is also available on:

Håkan Ericson CEO, Securitas Cash Handling Division, phone
Stefan Wikman, Communications, Securitas Cash Handling Division,
phone +46703759828

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