adidas Group Buys Distribution Rights for Brand Reebok in Turkey

1/12/2007, 11:18 AM (Source: GlobeNewswire)
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Herzogenaurach/Istanbul - The adidas Group announced today that it
has bought the distribution rights for the Reebok brand in Turkey
from RBK Spor Urunleri. Effective April 1, 2007, adidas Spor
Malzemeleri Satis ve Pazarlama A.S. will become the exclusive
distributor of Reebok products in Turkey. Financial details of the
transaction will be kept confidential.

Buying out Reebok distributors and joint ventures around the globe is
a key component of the integration strategy and will provide the
adidas Group with annual revenue synergies totaling at least € 200
million by 2009.

About the adidas Group
The adidas Group is one of the global leaders in the sporting goods
industry, offering a broad range of products around the three core
segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 25,000 employees
worldwide and expects 2006 sales of around € 10 billion.


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