Hawesko concentrates on premium segment

9/7/2007, 3:58 PM (Source: GlobeNewswire)
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Hamburg, 7 September 2007. The wine trading group Hawesko Holding AG
(HAW GR, HAWG.DE, DE0006042708) has announced that the test of wine
stores begun in September 2006 under the name of "multiwein" will be
ended. This retailing concept with wines mainly in the price range
of Euro 2.50 to Euro 4.00 per bottle did not meet expectations. As a
result, the Hawesko Group is concentrating on the expansion of its
traditional sales channels in the premium segment, especially as
current economic developments make stronger growth in this area
possible again.

Hawesko chief executive Alexander Margaritoff stated: "In the first
eight months of the current fiscal year 2007 our business has
developed well, which is clearly the result of increased demand for
higher-quality wines. In view of this we think it makes sense to
concentrate on our established sales channels."

Hawesko Holding AG is a leading supplier of premium wines and
champagnes. Its sales channels include specialist wine retail
(Jacques' Wein-Depot), wholesale (Wein Wolf and CWD Champagner- und
Wein-Distributionsgesellschaft) and mail order (particularly
Hanseatisches Wein- und Sekt-Kontor). The Group employed an average
of 551 staff members during the past fiscal year. The shares of
Hawesko Holding AG are listed on the Hanseatic Stock Exchange in
Hamburg as well as in the GEX of the Frankfurt Stock Exchange.

# # #
Published by:
Hawesko Holding AG
P.O. Box 20 15 52
20205 Hamburg
(Company information)
(Information Jacques' Wein-Depot)

Vera Maria Bau,VMB Consulting
Tel. (0228) 4496 240
Fax (0228) 4496 298
e-mail: vmb.pr@t-online.de

Investor Relations:
Thomas Hutchinson, Hawesko Holding AG
Tel. (040) 30 39 21 00
Fax (040) 30 39 21 05
e-mail: ir@hawesko.com

--- End of Message ---

Postfach 201552 Hamburg

WKN: 604270; ISIN:
DE0006042708; Index: CDAX, Prime All Share, SDAX, CLASSIC All Share,
Listed: Amtlicher Markt in Frankfurter Wertpapierbörse, Prime
Standard in Frankfurter Wertpapierbörse,
Freiverkehr in Börse Berlin, Freiverkehr in Bayerische Börse München,

Freiverkehr in Börse Düsseldorf, Freiverkehr in Börse Stuttgart,

Amtlicher Markt in Hanseatische Wertpapierbörse zu Hamburg,
Freiverkehr in Niedersächsische Börse zu Hannover;
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