The Recovery Drinks Market in the United States, 2018-2023: Analysis by Product Type and Distribution Channel

12/10/2018, 2:03 PM (Source: GlobeNewswire)

Dublin, Dec. 10, 2018 (GLOBE NEWSWIRE) -- The "United States Recovery Drinks Market - Segmented by Product Type (Powder, Ready to Drink Products), Distribution channel (Mass Merchandisers, Specialty Stores, Online Channel) - Growth, Trends and Forecasts (2018 - 2023)" report has been added to's offering.

The United States recovery drinks market is expected to register a CAGR of 5.9% during the forecast period 2018 to 2023.

Factors driving the market are strong demand from health & fitness conscious consumers and functional benefits associated with recovery drinks in the US. Extension of distribution channels for recovery drinks have been a driving factor for the growth of the recovery drinks market in the United States.

Growing Health Concerns Consumers Boosts Growth

Rapid industrialization had resulted in a mass production of functional beverages. Manufacturers strategically increased the demand for the product with their alluring marketing plans. This, in turn, expanded the consumer base for health and wellness improving beverages in US.

The growing trait of health conscious consumers in the U.S. due to rise in popularity for various kind of sports such as cycling, rugby, basketball and swimming, among others. Rise in government spending for encouragement of sports activities have been a driving factor for the recovery drinks market in the US. Focus on sports nutrition has been the key to success for the growth of recovery drinks market as it also boosts the performance and endurance of the athletes.

Growing adoption of recovery drinks in the US by lifestyle users and casual users owing to the rise in importance of pre workout and post workout supplements have led to the development of this market over the last few years. American consumers are open to supplementation and is investing massively on fitness.

The major segmentation in the United States recovery drinks market report includes the market estimates by product type includes powder, ready to drink products and other products such as tablets. By distribution channel, the market is classified by mass merchandisers, specialty stores, online channel and other distribution channels such as convenience stores, discount stores, etc.

Competitive Landscape

Major players like PepsiCo (Gatorade), Abbott Nutrition PLC., Glanbia and Vega (a part of The White Wave Company, Danone) adopt various strategies in product differentiation with different grade and forms which hold a prominent share in the recovery drinks market globally. In the US recovery drink market, new product development is the most adopted strategy. New product developments in compliance with the consumer trend, i.e. the target segment helps in better positioning of the company.

Key Topics Covered

1. Introduction
1.1 Scope of Study
1.2 Study Deliverables
1.3 Study Assumptions

2. Market Insights
2.1 Market Overview
2.2 Market Trends

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Industry Attractiveness - Porter's Five Forces Analysis

4. Market Scenario
4.1 Consumer Behavior
4.2 Pricing Strategy
4.3 Energy Drinks v/s Sport Drinks
4.4 Consumer Demand Analysis From End-Users

5. Market Segmentation
5.1 By Type
5.1.1 Powder
5.1.2 RTD
5.1.3 Others (tablets, gels)
5.2 By Distribution Channel
5.2.1 Mass merchandiser
5.2.2 Specialist Retailer
5.2.3 Online Channel
5.2.4 Others

6. Market Competitive Landscape
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players

7. Company Profiles
7.1 PepsiCo Inc.
7.2 Abbot Nutrition
7.3 Glanbia PLC
7.4 Energy Lab Nutrition
7.5 Kill Cliff Inc.
7.6 Groupe Danone - Vega

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