Marketing Cloud Platforms: Worldwide Market Analysis & Outlook 2018-2023 - Evolving Need for AI and Big Data Analytics in Digital Marketing

12/17/2018, 5:36 PM (Source: GlobeNewswire)

Dublin, Dec. 17, 2018 (GLOBE NEWSWIRE) -- The "Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private and Public Cloud), Vertical, and Region - Global Forecast to 2023" report has been added to's offering.

Growing adoption of content marketing software for personalized marketing and customer engagement to drive the overall marketing cloud platform market

The global marketing cloud platform market size is expected to grow from USD 8 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8% during the forecast period.

The marketing cloud platform market is driven by various factors, such as growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, increase in smart mobile devices to drive the development of the mobile marketing platform, and emergence of location-based marketing. However, overdependence on one vendor can hinder the growth of the market.

Among type, the platform segment to hold a larger market size during the forecast period

The marketing cloud platform helps companies create, manage, and execute customer engagement to drive revenue growth across industries. The platform allows organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, mobile, and websites. The platform manages repetitive tasks associated with campaign follow-ups and sends one-pagers and emails at regular intervals.

Among marketing functions, the sales channel to grow at the highest CAGR during the forecast period

The marketer needs to find and choose an appropriate sales channel for the effective distribution of its content to its customers. The sales channel should reach the targeted and potential audience for the marketer. The sales channel should be dynamic, scalable, and should support the integration of different marketing tools. The marketing cloud platform provides access to all possible sales channels at a single interface for all marketing activities.

APAC to record the highest growth rate in the marketing cloud market during the forecast period

The APAC marketing cloud platform market is expected to grow at the highest rate during the forecast period, due to the increasing adoption of innovative technologies, rising investments for digital transformation, and growing Gross Domestic Product (GDP) in the region.

APAC is expected to provide significant growth opportunities during the forecast period. Untapped potential markets, high penetration of advanced technologies, and application development in various verticals are expected to drive the APAC marketing cloud market during the forecast period.

Key Topics Covered

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Regions Covered
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data Breakup of Primaries' Profiles Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions for the Study
2.5 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Marketing Cloud Platform Market
4.2 Market in North America, By Marketing Function and Country
4.3 Market Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Marketing Cloud Platform Workflow
5.3 Case Studies/Use Cases
5.3.1 Case Study 1: Aes International: All-In-One Platform to Automate Repetitive Tasks and Save Valuable Resources
5.3.2 Case Study 2: Eset Pipelines Its Data Segmentation Via Oracle Marketing Cloud
5.3.3 Case Study 3: Hse24: Reducing Lead Time for Campaigns With SAP Hybris Marketing and Saphana
5.3.4 Case Study 4: Intercontinental Hotels Group: Transformation From Near-Time to Real-Time Email Marketing With Selligent
5.3.5 Case Study 5: Electronic Arts: Transforming Business to Keep Pace With Innovations in Gaming and Engage With Customers Throughout the Lifecycle
5.4 Market Dynamics
5.4.1 Drivers Growing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement Increased Use of Social Media for Advertising Increase in Smart Mobile Devices to Drive the Development of the Mobile Marketing Platform Emergence of Location-Based Marketing
5.4.2 Restraints Overdependence on One Vendor
5.4.3 Opportunities Evolving Need for Artificial Intelligence and Big Data Analytics in Digital Marketing Digital Engagement Through Virtual Reality (VR) and Augmented Reality (AR) Meet the Customer Expectations Caused By Digitalization
5.4.4 Challenges Selecting the Right Marketing Cloud Strategy to Meet Rising Demands From Customers Concerns to Maintain Security, Scalability, and High Availability

6 Marketing Cloud Platform Market, By Type
6.1 Introduction
6.2 Platform
6.2.1 Need for Personalized and Automated Web-Based Marketing Campaigns to Drive the Marketing Cloud Platform Market
6.3 Services
6.3.1 Professional Services Consulting Benefits of Higher Roi and Reduced Risks and Complexities to Drive the Demand for Consulting Services System Integration and Deployment Need for Compliance With Standards and Policies to Drive the System Integration and Deployment Market Support and Maintenance Increasing Deployment of Marketing Cloud Platform to Drive the Demand for Support and Maintenance Services
6.3.2 Managed Services MSPS Help Organizations Deliver Customer-Centric and Data-Driven Marketing Strategies

7 Marketing Cloud Platform Market, By Platform
7.1 Introduction
7.2 Customer Relationship Management Marketing Cloud Platform
7.2.1 Marketing Cloud Platform to Unite Customer Data With Customer Behavior in Real Time
7.3 Software-As-A-Service Marketing Cloud Platform
7.3.1 Software-As-A-Service Marketing Cloud Platform to Provide A Complete Software Solution Based on Pay-As-You-Go Model From A Cloud Service Provider
7.4 Business-To-Business Marketing Cloud Platform
7.4.1 Business-To-Business Marketing Cloud Platform to Help Marketing Teams Nurture Prospects Using Email Marketing and Cross-Channel Marketing

8 Marketing Cloud Platform Market, By Marketing Function
8.1 Introduction
8.2 Advertising
8.2.1 Multichannel Marketing Solutions to Be Strategized, Created, and Deployed for Segmented Audiences
8.3 Branding
8.3.1 Unique Brand Identities and Brand Loyalty to Be Built Using Marketing Cloud Platforms
8.4 Designing
8.4.1 Need to Consolidate Images, Documents, and Other Content to Work the Way the Customer Wants
8.5 Sales Channel
8.5.1 Need to Personalize Customer Experience Across Every Digital Marketing Channel
8.6 Communications
8.6.1 Need to Keep Track of Components That Make A Successful Marketing Campaign
8.7 Customer Support
8.7.1 Productivity to Be Improved By Automating Repetitive Tasks to Address Customer Issues

9 Marketing Cloud Platform Market, By Deployment Mode
9.1 Introduction
9.2 Public Cloud
9.2.1 Ease of Access and Faster Deployment Benefits to Increase the Adoption of Public Cloud Among Marketing Cloud Platform Providers
9.3 Private Cloud
9.3.1 Reduced Risks, Lesser Security Issues, and Decreased Regulatory Hurdles Benefits of Cloud to Lead to Increase in Adoption of Private Cloud

10 Marketing Cloud Platform Market, By Vertical
10.1 Introduction
10.2 Retail and Ecommerce
10.2.1 Building Personalized and Scalable Journeys to Deliver Relevant Offers at the Right Time to Shoppers Via A Suitable Marketing Channel
10.3 Travel and Hospitality
10.3.1 Customized Marketing Experience to Propel the Growth of the Marketing Cloud Platform
10.4 Banking, Financial Services, and Insurance
10.4.1 Minimizing Repetitive Administrative Tasks and Streamlining Customer Engagement to Provide the Right Solution and Drive the Market Growth
10.5 IT and Telecom
10.5.1 Marketing Cloud Platform to Help Customers Comply With GDPr and Other Compliance Requirements
10.6 Media, Entertainment, and Gaming
10.6.1 Enhanced Gaming Experience Offered Via Marketing Cloud Platform to Boost the Market Growth
10.7 Healthcare and Life Sciences
10.7.1 Shifting Focus From Volume of Patients to Value of Patients By Building Patient Relationships Using Marketing Cloud to Drive the Market
10.8 Education
10.8.1 Enhanced Client Profiling, Customized Content Publishing, and Targeting Capabilities to Increase Customer Engagement and Satisfaction
10.9 Others

11 Marketing Cloud Platform Market, By Region
11.1 Introduction
11.2 North America
11.2.1 United States High Adoption of Mobile Devices and Internet Penetration to Encourage Enterprises to Spend More on Cloud-Based Marketing Technology
11.2.2 Canada Rapid Technological Advancements in the Retail and Consumer Goods and Media and Entertainment Industry in Canada to Drive the Market Growth
11.3 Europe
11.3.1 United Kingdom Technological Advancements, Skilled Personnel, and Growing Marketing Channels to Drive the UK Marketing Cloud Platform Market
11.3.2 Germany Many Enterprises' Digital Marketing Strategies to Spur the Demand for Marketing Cloud Offerings in Germany
11.3.3 France Large IT Companies' Cloud-Based Offerings to Provide Significant Growth Opportunities for the Market
11.3.4 Rest of Europe Large Globalization Rate, Deepening Smartphone Penetration, and Growing Digital Marketing Initiatives to Drive the Market
11.4 Asia Pacific
11.4.1 China Domestic and Foreign IT Companies Offering New Cloud Services for Chinese Consumers and Businesses to Expand the Availability of Marketing Cloud Platforms
11.4.2 India Rapid Digitalization, Technological Advancements, and Large Presence of SMEs to Boost the Market Growth Over the Next 5 Years
11.4.3 Japan Shift From Traditional Marketing to Digital Marketing Approach to Spur the Demand for Marketing Cloud Technologies
11.4.4 Rest of Asia Pacific Technological Advancements and Economic Growth in the Rest of APAC to Encourage Companies to Adopt Cloud-Based Technologies for Their Marketing Activities
11.5 Middle East and Africa
11.5.1 United Arab Emirates UAE to Adopt Cloud-Based Marketing Platforms to Enhance Business in the Retail and Ecommerce Vertical
11.5.2 South Africa High Potential of the Country to Lead to Adoption of Latest Technologies
11.5.3 Kingdom of Saudi Arabia Cloud Computing Initiatives to Help Ksa Enterprises in Cloud Adoption
11.5.4 Rest of Middle East and Africa Presence of Advanced Cloud Infrastructure and Availability of Technical Expertise to Probe the Rest of MEA in Cloud Adoption
11.6 Latin America
11.6.1 Brazil Brazil's Strong Economic Conditions to Be Leveraged for Cloud Adoption
11.6.2 Mexico Mexico to Become Digitally Advanced and Provide Growth Opportunities for Marketing Cloud Platform Vendors
11.6.3 Rest of Latin America Chile to Plan Its Investments for Cloud Adoption

12 Competitive Landscape
12.1 Overview
12.2 Market Ranking Analysis for the Marketing Cloud Platform Market
12.3 Competitive Scenario
12.3.1 New Service/Product Launches
12.3.2 Business Expansions
12.3.3 Mergers and Acquisitions
12.3.4 Agreements, Collaborations, and Partnerships

13 Company Profiles
13.1 Adobe
13.2 Oracle
13.3 Salesforce
13.4 IBM
13.5 SAP
13.6 Selligent
13.7 Pegasystems
13.8 Fico
13.9 Hubspot
13.10 SAS
13.11 Oracle
13.12 Sitecore
13.13 Nielsen
13.14 Cheetah Digital
13.15 Cision
13.16 Hatchbuck
13.17 Redpoint Global
13.18 Optimove
13.19 Mediamath
13.20 Zeta Global
13.21 Key Innovators
13.21.1 Sailthru
13.21.2 Agilone
13.21.3 Maropost
13.21.4 Episerver
13.21.5 Emarsys
13.21.6 Infusionsoft

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