Global Cross-Border B2C E-Commerce 2018-2022: Cross-Border Online shoppers Turn to Marketplace Platforms

2/8/2019, 12:01 PM (Source: GlobeNewswire)

Dublin, Feb. 08, 2019 (GLOBE NEWSWIRE) -- The "Global Cross-Border B2C E-Commerce 2018" report has been added to's offering.

Cross-border online shoppers turn to marketplace platforms

Global Cross-Border B2C E-Commerce 2018, details the cross-border shopping trend in 25 nations. One finding shared in the publication is that shopping abroad is often done through marketplace websites.

The incidence of cross-border shopping differs globally

Growth of cross-border shopping continues globally and is expected to reach about one-fifth of total B2C E-Commerce within the next five years, as shoppers seek products and cost advantages not available through websites in their own country. However, there is considerable variation in cross-border online shopper penetration. In Asia, for example, most Japanese online shoppers buy online only from domestic websites, while in Hong Kong and Singapore, much of the goods and services purchased online is from a foreign source, according to the report.

Cross-border shopping facilitated by leading online merchants

The largest online merchants, Alibaba, Amazon and eBay, have adapted their websites to facilitate purchases from shoppers outside their home base. The publication reveals that over half of cross-border purchases are done through the marketplace section of those and other E-Commerce merchants. The top product categories benefiting from this growth in cross-border shopping is apparel and electronics.

Cross-border B2C E-Commerce sales are on the growth path worldwide, projected to account for one-fifth of overall online retail sales volume by 2022. This growth is driven by the rising number of online shoppers making purchases on foreign E-Commerce websites. The shares of overall digital buyers vary across the 25 countries covered in this report. In Asia-Pacific, the leaders of the cross-border online shopping trend are buyers in Hong Kong and Singapore, while mainland China is also seeing increased rates of international purchasing. In Europe, smaller E-Commerce markets such as Luxembourg and Malta tend to have higher cross-border online shopper penetration rates, while in Latin America Peru ranked the highest of the six nations of the region surveyed in early 2018.

The leading product categories purchased in cross-border online shopping include fashion and electronics, with cosmetics and beauty products also ranking high in some countries, such as the UAE. The report also reveals that the top destinations for global cross-border online shoppers are online marketplaces operated by the world's largest E-Commerce companies - Amazon, eBay and Alibaba. Overall, more than one-half of cross-border E-Commerce purchases take place on marketplaces, indicating an important role played by these platforms in the growth of cross-border online shopping.

Questions Answered in this Report

  • What is the projected size of the global cross-border retail E-Commerce market in 2022?
  • What are the main drivers and barriers of the cross-border E-Commerce trend?
  • Which countries are leading in cross-border online shopping?
  • What are the top product categories purchased by cross-border online shoppers worldwide?
  • Which countries and websites are the top destinations in cross-border online shopping?

Companies Mentioned

  • Alibaba Group Holding Ltd.
  • Inc.
  • Wish Inc.
  • Zalando SE
  • Inc.

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