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4/4/2019, 7:55 PM (Source: TeleTrader)
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Snap-0.71%

74.43
Chart for: Snap Inc

Snap reveals new augmented reality camera feature

The American technology and camera company Snap Inc. revealed on Thursday its new augmented reality camera feature called Snapchat Lenses. According to the company's official press release, the new product consists of "some of the world’s most advanced augmented reality technology."

The company also said that it has also launched a new "Scan" camera search tool that will allow users to "press and hold" on their Snapchat camera "to scan and unlock relevant experiences based on what is in the viewfinder or environment." The new feature will also allow Snapchaters to find search results on Amazon or Shazam.

Following the announcement, Snap shares fell 0.18% at 1:47 pm ET during the intraday trade on Wall Street.

Breaking the News / VK