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4/4/2019, 8:34 PM (Source: TeleTrader)
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Chart for: Snap Inc

Snap to integrate its ads, stories with third-party apps

The American technology and camera company Snap Inc. announced on Thursday that its newly released feature, App Stories, will allow users to integrate their stories directly from the Snapchat app with third-party apps such as Tinder, Houseparty and Adventure Aide. The new additions were revealed at the company's first-ever press event, the Snap Partner Summit that took place in Los Angeles.

Meanwhile, Snap also announced it will launch its Aid Kit and Audience Network features later this year, which will enable the company to extend its advertising platform to other apps as well. The feature will enable developers to include Snap's ads into their own products and share advertising revenue through an undisclosed arrangement.

Following the announcement of the new features, Snap's shares were trading 2.46% higher at 4:22 pm ET. The company has risen around 46% in the past six months, and over 100% this year.

Breaking the News / FH