Term life leads in the way in voluntary product sales, finds Eastbridge Consulting Group

8/22/2019, 5:00 PM (Source: GlobeNewswire)

AVON, Conn., Aug. 22, 2019 (GLOBE NEWSWIRE) -- Term life once again accounted for the largest percentage (20%) of 2018 voluntary sales, while dental, accident, short-term disability, and critical illness rounded out the top five in terms of voluntary market share, according to the carriers surveyed by Eastbridge Consulting Group. Three product lines achieved double-digit sales growth over 2017, while a handful of other product lines achieved modest growth between 5 and 8%. According to this year’s study, sales of group platform products continued to outpace individual, increasing 4% over 2017 sales.

In addition to information about voluntary sales by product and group vs. individual, the Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles report includes data on other market trends, as well as profiles of over ten of the leading companies in the voluntary/worksite market, such as Aflac, MetLife, Colonial Life, and Unum. Some key data reported by each carrier includes: financial results, common distribution channels, targeted markets, commissions paid, products offered, enrollment and service capabilities as well as administrative processes.

The report is now available for sale for $2,000. For more information or to purchase the report, call Eastbridge at (860) 676-9633 or email info@eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

Ginger Bates (803) 782-0560

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