adidas further expands football market leadership position

6/16/2008, 2:00 PM (Source: GlobeNewswire)
Vienna, June 16, 2008 - "For adidas, the UEFA EURO 2008TM has already
proven to be a great success. We have succeeded in carrying on the
momentum of the World Cup which took place in our home country and
further expanding our market leadership position in the global
football business. This means - to use a sporting analogy - we have
not only made it through to the next round, we are already a clear
European Championship winner," said Herbert Hainer, CEO and Chairman
of adidas AG on the day of the Austria vs. Germany game at the
MuseumsQuartier in Vienna, adidas' base during the European
Championships.

Compared to 2004, the last European Championship year, brand adidas
football sales have risen by over 50%. All regions and product
categories are contributors to this growth. Also in comparison to the
2006 World Cup year, global sales with football products are up at a
double-digit percentage rate.

According to the most recent independent market surveys, adidas has
expanded its leadership position in football and was the clear market
leader in Europe at the end of 2007. adidas' market share at 40%
(2006: 38%) is larger than both its closest competitors together. In
core markets such as Germany, and also in North America, adidas'
football market share (based on market volume in value) is over 50%.
(Sources: NPD Sports Tracking Europe and SportScan).

"For over 50 years, adidas has played a major role in all significant
football product innovations. This gives us a degree of credibility
that no other brand can claim. Fans and footballers on every level
know that we live for football, and that they can rely on our
products," Herbert Hainer added.

As Official Sponsor, Supplier and Licensee of UEFA EURO 2008(TM),
adidas supplies the Official Ball of the tournament and equips
officials, referees, volunteers and ball boys. Additionally, adidas
outfits the national teams of Germany, France, Spain, Romania and
defending champion Greece as well as over 100 individual players at
this year's European Championships. adidas is also capitalizing on
the EURO as a platform for spectacular marketing activities, such as
the 42-meter-high likeness of the Czech national team goalkeeper,
Petr Cech, at the Prater in Vienna ("Impossible Goalkeeper"), the
17-meter-high circle of players measuring 33 metres in diameter, made
up of eleven colossal doubles of football stars from nine nations at
Zurich's train station ("Impossible Huddle") and the impressive
adidas presence in the UEFA EURO Fan Mile at Vienna's Heldenplatz.

"UEFA EURO 2008TM represents an outstanding platform to showcase the
adidas brand. Our presence with our products on the field of play,
coupled with these outstanding marketing activities outside the
stadiums, is generating excitement with consumers in the host
countries and around the world," said Erich Stamminger, President and
CEO of the adidas Brand.

adidas is the partner and supplier of numerous football federations
on both an international and national level. For example, adidas is
Official Partner of football's international governing body FIFA and
the Confederation of African Football CAF. adidas is Official
Sponsor, Licensee and Supplier to all FIFA World Cups(TM) until 2014,
Official Supplier to Major League Soccer (USA) and the UEFA Champions
League(TM). Apart from the above-mentioned participants of UEFA EURO
2008TM, national teams equipped by adidas include Argentina, Mexico,
Japan, China, Nigeria and South Africa, host of the FIFA World Cup
2010(TM). adidas is also official supplier to prominent football
clubs including AC Milan, Chelsea FC, FC Bayern München, Liverpool FC
and Real Madrid. Additionally, stars such as Michael Ballack, Lukas
Podolski, David Villa, Patrick Viera, Petr Cech, Andreas Ivanschitz,
Tranquillo Barnetta, David Beckham, Steven Gerrard, Lionel Messi and
Kaká represent their respective clubs wearing state-of-the-art adidas
football equipment.

About the adidas Group
The adidas Group is one of the global leaders within the sporting
goods industry, offering a broad range of products around three core
segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 33,000 employees
worldwide and generated sales of ¤ 10.3 billion in 2007.


***
Contacts:


Media Relations Investor Relations
Jan Runau Natalie M. Knight
Chief Corporate Vice President
Communications Officer Investor Relations

Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132
84-2187

Anne Putz John-Paul O'Meara
Head of Corporate PR Senior Investor
Relations Manager
Tel.: +49 (0) 9132 84-2964 Tel.: +49 (0) 9132
84-2751

Kirsten Keck Dennis Weber
Corporate PR Manager Investor Relations
Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49 (0) 9132
84-2920


Please visit our corporate website: www.adidas-Group.com

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