Podcasting Grows Its Universe: Frolic Media and MWM Universe Announce Podcast Network Partnership

10/21, 5:00 PM (Source: GlobeNewswire)

Frolic Podcast Network Launches with 13 Series; Targets the Billion Dollar U.S. Market of Romance Fans and Those Who Love A ‘Happily Ever After’

Podcast Network is First Project to Launch under New MWM Universe Deal to Expand the Brand into Emerging Areas   

LINK TO PRESS KIT

LOS ANGELES, Oct. 21, 2019 (GLOBE NEWSWIRE) --  MWM Universe, the IP engine of diversified entertainment media company MWM, and Frolic Media, the integrated media brand for Romance fans founded by Lisa Berger and Sarah Penna, have joined forces to form Frolic Podcast Network. The network launches today with 13 of the most popular romance-centric podcasts covering the range of topics and genres for Romance fans and everyone who loves a Happily Ever After. Frolic’s podcast network is the first project that falls under a new overall deal with MWM Universe to develop and produce  diversified, story-driven media experiences that cater to Romance fans. 

The podcast network extends Frolic’s brand and serves one of the fastest-growing audience sectors in podcasting. The network features unique voices and personalities covering the many genres of Romance in literature and pop culture. Popular series within the network include Smart Podcast, Trashy Books, an extension of host Sarah Wendell’s popular Smart Bitches, Trashy Books website. Frolic Media is partnering with MWM Universe to distribute, sell, and market the shows to build audiences across the Frolic Podcast Network.

“Storytelling is at MWM’s core, and we are eager to work with Frolic Media to super-serve this passionate and diverse audience,” said Morgan Kruger, EVP of Operations & Diana Williams, EVP of Creative at MWMu. “Partnering with Frolic will enable us to engage fans at a moment when the romance industry is at an inflection point.”

“Romance is truly universal. It generates over $1 billion in the U.S. and is a major driver in pop culture. The podcast network brings together incredibly talented voices and diverse points of view who share a passion for a great love story," said Lisa Berger, co-Founder of Frolic Media. “Partnering with MWM Universe allows us to scale quickly and build a premier network of talent in the genre. We’re thrilled to be working with them,” added Sarah Penna, co-Founder of Frolic Media.

The upcoming Frolic Podcast Network series include:

Smart Podcast, Trashy Books: One of the most popular voices in Romance, Sarah Wendell’s Smart Podcast, Trashy Books, interviews authors, readers, reviewers, bloggers, publishing professionals, editors, and librarians about romance novels, which are among the most popular genres in fiction worldwide. Frequent topics include romance novels, the way the genre is changing, and the brilliant and interesting people who read, write, and produce it, and issues common among romance readers.

The Cutaways: Film editors Ashley and Justine as they dissect romantic comedies through the ages.

My Imaginary Friends w/ L Penelope: Award-winning fantasy author L. Penelope shares perspectives on the writing life, creativity, inspiration, and the week's best thing.

Learning The Tropes: Erin Leafe and Clayton Gumber discuss new romance novels every week in this fun celebration of the romance genre.

Jeff & Will's Big Gay Fiction Podcast: The Big Gay Fiction Podcast is for avid readers and passionate fans of gay romance fiction. Each week they bring you exclusive author interviews, book recommendations, and explore the latest in gay pop culture.

Too Stupid To Live: Comedy writer/actor Becky Feldman along with a hilarious guest review romance novels that are $5 or less. Each episode is filled with naughty reviews, sexy excerpts, and perceptive analysis on those steamy book covers.

Top To BOTM: The podcast celebrates the M/M romance genre across books, yaoi, comics, video games, and more! At the top of the month, they discuss the various goings-on of the genre and announce the Book of The Month. At the BOTM, they will discuss their book pick at length.

Shelf Love: A romance novel podcast meant to engage the romance reading community and crowdsourcing its thoughts on the hosts reads books. Guest hosts include romance reviewers, longtime readers, and newbies to the genre.

Whoa!Mance: A podcast by Whoa!mance covering Romance, Feminism, and Ourselves

Not Your Mom’s Romance Book Club: Imagine reading your favorite steamy romance novel... with your mom reading over your shoulder. Ellen and her mom set out to do just that with this book club and they want you to join in. It's fun, it's swoony, and it's awkward.

Living in The Pages Living in the Pages is a podcast hosted by author Willow Aster. Insightful interviews with authors about their books, life, and the art of writing.

Shows are available on Apple Podcasts, Spotify, and anywhere else podcasts are found.

About MWM Universe:
MWM Universe is the IP-focused division of MWM that acquires and enhances intellectual property by building out franchisable story worlds across film, TV, gaming, comics, books and beyond. EVP of Operations Morgan Kruger and EVP of Creative Diana Williams oversee the division, which has launched fan-favorite podcast ”Voyage to the Stars” and the world of ”Flyboy.” Additionally, the Universe division acts as a strategic partner to MWM investment companies such as story-and-play studio Wonderstorm. 

MWM is a diversified media and entertainment company founded by Award-winning producer, Gigi Pritzker in partnership with Clint Kisker, that empowers creators to produce storytelling across film, TV, interactive content, podcasts, comics and live theater. Named one of Fast Company's Top Ten Most Innovative Companies in Hollywood, MWM consists of four individually branded operating divisions: MWM Studios, MWM Immersive, MWM Live, and MWM Universe.

About Frolic Media
Frolic Media believes in the power of Happily Ever After. Founded by industry executives and Romance fans Lisa Berger and Sarah Penna, Frolic is a media brand for the massive Romance audience. Romance is the largest genre in fiction, selling over $1 billion per year in the U.S. alone. Frolic is one of the fastest growing brands in Romance with content, and commerce and a growing community of diverse voices including authors, fans, and storytellers who enjoy escaping into a great love story. Since founding in 2018, Folic already has a community of over 100,000 across platforms and 10 million in its influencer network.

Press Contacts:
Matthew Gardea
SVP, Communications & Brand Strategy, MWM
gardea@madisonwellsmedia.com
310-251-0574

Jennifer St. Clair for Frolic Media
Jennifer@hellostclair.com
323-481-6841

Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/33a467db-876d-456c-b844-d32281957ee4

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PODCASTING GROWS ITS UNIVERSE: FROLIC MEDIA AND MWM UNIVERSE ANNOUNCE PODCAST NETWORK PARTNERSHIP Frolic Podcast Network Launches with 13 Series; Targets the Billion Dollar U.S. Market of Romance Fans and Those Who Love A ‘Happily Ever After’

Smart Podcast, Trashy Books: One of the most popular voices in Romance, Sarah Wendell’s Smart Podcast, Trashy Books, interviews authors, readers, reviewers, bloggers, publishing professionals, editors, and librarians about romance novels, which are among the most popular genres in fiction worldwide. Frequent topics include romance novels, the way the genre is changing, and the brilliant and interesting people who read, write, and produce it, and issues common among romance readers.
PODCASTING GROWS ITS UNIVERSE: FROLIC MEDIA AND MWM UNIVERSE ANNOUNCE PODCAST NETWORK PARTNERSHIP Frolic Podcast Network Launches with 13 Series; Targets the Billion Dollar U.S. Market of Romance Fans and Those Who Love A ‘Happily Ever After’

MWM Universe, the IP engine of diversified entertainment media company MWM, and Frolic Media, the integrated media brand for Romance fans founded by Lisa Berger and Sarah Penna, have joined forces to form Frolic Podcast Network. The network launches today with 13 of the most popular romance-centric podcasts covering the range of topics and genres for Romance fans and everyone who loves a Happily Ever After. Frolic’s podcast network is the first project that falls under a new overall deal with MWM Universe to develop and produce diversified, story-driven media experiences that cater to Romance fans.
PODCASTING GROWS ITS UNIVERSE: FROLIC MEDIA AND MWM UNIVERSE ANNOUNCE PODCAST NETWORK PARTNERSHIP

MWM Universe, the IP engine of diversified entertainment media company MWM, and Frolic Media, the integrated media brand for Romance fans founded by Lisa Berger and Sarah Penna, have joined forces to form Frolic Podcast Network. The network launches today with 13 of the most popular romance-centric podcasts covering the range of topics and genres for Romance fans and everyone who loves a Happily Ever After. Frolic’s podcast network is the first project that falls under a new overall deal with MWM Universe to develop and produce diversified, story-driven media experiences that cater to Romance fans.
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