World's Largest adidas Store to Open in Beijing

7/3/2008, 2:00 PM (Source: GlobeNewswire)
New adidas Brand Center concept offers products from all adidas
categories under one roof, taking the adidas retail experience to a
new level

Herzogenaurach/Beijing - adidas will open the world's largest adidas
store - the "adidas Brand Center" - on July 5 in Beijing, the host
city of this year's Olympic Games. The first of its kind, the new
adidas Brand Center will offer products from both adidas divisions -
Sport Performance and Sport Style including Originals and Y-3 - under
one roof. With a size of 3,170m² the adidas Brand Center store
occupies four floors inside the new Sanlitun Village Shopping Center.

"The opening of the world's first adidas Brand Center is another
milestone in securing market leadership in China, one of the world's
most important markets for the adidas brand," said Erich Stamminger,
President of the adidas brand. "The Beijing adidas Brand Center will
serve as a role model for our concept stores in key metropolitan
cities around the world."

The adidas Brand Center features a range of unique interactive
elements that will provide consumers with a special retail
experience. The range of innovative and exciting experience zones
includes miCoach Core Skills, the recently launched mi Originals, mi
adidas, a juice bar, a dedicated 'Urban' area for pop-up exhibitions
and events, a basketball court on the rooftop, a Concierge Desk and a
kids' interactive zone where younger adidas fans can experience the
enjoyment of playing sports.

The miCoach Core Skills is an interactive zone where consumers can
utilize adidas technologies that are normally only available in
professional level sports facilities to personalize and enhance their
sports training, performance and style. In the 'Urban' area trends,
ideas and events in art, music and culture, as well as the latest and
most innovative concepts from the adidas brand itself will be
showcased. At the Concierge Desk, services such as product delivery,
ticket sales, shirt printing and pick-up and an exclusive adidas
stylist service are available.

The adidas Brand Center is part of the new Sanlitun Village Shopping
Center, located in Beijing's Chaoyang District, only minutes away
from major Beijing tourist attractions as well as the Workers'
Stadium, one of the venues for the Olympic Football Tournament.

About adidas
adidas' Olympic tradition goes back to 1928, when adidas founder Adi
Dassler created the first products for athletes to compete in
Amsterdam. As an Official Sportswear Partner of the Beijing 2008
Olympic Games, adidas supplies 2.5 million pieces of products to
100,000 volunteers, officials and staff, over 3,000 athletes, 16
National Olympic Committees and 214 federations.

About the adidas Group
The adidas Group is one of the global leaders within the sporting
goods industry, offering a broad range of products around three core
segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 33,000 employees and
sales of EUR 10.3 billion.

The adidas Group has been active in China for over 20 years and
adidas is one of the leading sports brands in the Chinese market.
Over the past several years, the Group has focused on aggressively
expanding its distribution network, which now covers more than 650
cities across China with over 4,000 adidas branded franchise stores.
adidas will have approximately 5,000 retail stores open in China by
the end of this year. By 2010 the adidas Group expects to generate
sales of more than ¤ 1 billion in China.



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