Latest Eastbridge report profiles top voluntary/worksite carriers and covers key market trends

8/20/2020, 5:00 PM (Source: GlobeNewswire)

AVON, Conn., Aug. 20, 2020 (GLOBE NEWSWIRE) -- To compete in the quickly-changing voluntary benefits market, understanding the approach of the top carriers in the voluntary/worksite along with having knowledge of the key market trends are critical to success. Eastbridge’s recently published Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles Spotlight™ Report provides these key market insights along with company profiles of leaders in the market.

According to this year’s study, term life once again accounted for the largest percentage (21%) of 2019 voluntary sales, while dental, accident, short-term disability, and critical illness rounded out the top five in terms of voluntary market share. Two product lines achieved double-digit sales growth over 2018, while several other product lines achieved modest growth between 3% and 8%. In addition, sales of group platform products continued to outpace individual, increasing 9% over 2019 sales.

In addition to information about voluntary sales by product and group vs. individual, the Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles report includes data on other market trends, as well as profiles of over ten of the leading companies in the voluntary/worksite market, such as Aflac, MetLife, Colonial Life, and Unum. Some key data reported by each carrier includes financial results; common distribution channels; targeted markets; commissions paid; products offered; enrollment; and service capabilities as well as administrative processes.

The report is currently available for purchase for $2,000. For more information or to order, call today at (860) 676-9633 or email Eastbridge at

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving companies focused on the voluntary/worksite benefits market in the United States and Canada. 

Erin Marino

Primary Logo

Copyright GlobeNewswire, Inc. 2016. All rights reserved.
You can register yourself on the website to receive press releases directly via e-mail to your own e-mail account.