adidas and Russian Football Union announce long-term partnership until 2018

9/8/2008, 12:27 PM (Source: GlobeNewswire)
Moscow - adidas and the Russian Football Union (RFU) today announced
a long-term partnership until 2018. Both partners will work together
in order to promote football on all levels. Under the new agreement
effective as September 1st, 2008 adidas will supply all RFU teams
including the Olympic football team.

The Russian National Team will first wear adidas when playing Wales
on September 10 in Moscow in the qualifying match for FIFA World Cup
2010TM. Jerseys with the new adidas design for all RFU teams will be
available in retail in spring 2009. adidas has a long history and
strong retail presence in this fast growing market with over 300 own
stores giving athletes and consumers access to a unique brand
experience and the equipment to achieve their personal best.

"adidas is the clear market leader in Russia, a country known for
world-class athletes and enthusiastic fans. We are looking forward to
this long-term partnership with the Russian Football Union because it
constitutes a perfect alliance between the global Number One football
brand and a strong team with a huge potential," said Herbert Hainer,
CEO and Chairman of adidas AG.

"The Russian Football Union enters a new phase of collaboration with
the largest sportswear producers. adidas is a key player in the
market and is very popular in Russia among athletes and sports
enthusiasts playing football. We have warmest memories of the Soviet
National teams successfully performing at various international
sports event in the three-striped apparel. Now we've signed a
completely new long-term partnership with adidas that allows us not
only to equip our national team, to take our youth and children's
football to a new level, but to popularize this number one sport as a
Russian national idea for the entire society. The Russian Football
Union strives to bring football in Russia to the new level, to
develop this sport and to strengthen the fundamentals of the football
industry. We believe our partnership with adidas will help us to
achieve our goals," commented Vitaliy Mutko, the Minister of Sports,
Tourism And Youth Policy of Russian Federation and President of the
Russian Football Union.

As the world's number one football brand, adidas is the Official
Sponsor and ball supplier of the most important UEFA and FIFA
football tournaments. In addition, adidas has partnerships with
football federations such as Argentina, China, Denmark, France,
Germany, Greece, Japan, Nigeria, Spain and South Africa, the host of
the 2010 FIFA World Cup(TM). Other prominent clubs, such as Chelsea
FC, FC Bayern Munich, Liverpool FC and Real Madrid, also endorse
adidas products. Additionally, individual players like Karim Benzema,
Michael Ballack, David Beckham, Steven Gerrard, Lionel Messi, Kaká,
Raúl and David Villa represent their respective clubs wearing
state-of-the-art adidas football equipment.

About the adidas Group
The adidas Group is one of the global leaders within the sporting
goods industry, offering a broad range of products around three core
segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 34,000 employees and
sales of EUR 10.3 billion.

About RFU
The Russian Football Union is the All-Russian sports public
organization. The RFU aims first of all to develop and popularize
football in Russia. The RFU is the only Russian football organization
officially acknowleged by FIFA. Today the RFU unites 2.5 million
players, 44,000 clubs, 156,000 teams and 37,000 referees.

***

Contacts:

Media Relations Investor Relations
Jan Runau Natalie M. Knight
Chief Corporate Communications Vice President Investor
Officer Relations
Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2187

Anne Putz John-Paul O'Meara
Head of Corporate PR Senior Investor Relations
Manager
Tel.: +49 (0) 9132 84-2964 Tel.: +49 (0) 9132 84-2751

Kirsten Keck Dennis Weber
Corporate PR Manager Investor Relations Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49 (0) 9132 84-4989


Please visit our corporate website: www.adidas-Group.com

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