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10/8, 8:13 PM (Source: TeleTrader)
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Microsoft enters strategic partnership with GameStop

American video game retailer GameStop Corp. announced on Thursday that it entered a multi-year strategic partnership with Microsoft Corp. which includes enterprise and commercial elements.

Under the agreement, Microsoft will provide GameStop store associates with Surface devices and GameStop will roll out Microsoft 365 and Microsoft Teams to its stores.

Furthermore, GameStop will standardize its back-end and in-store solutions on Dynamics 365, Microsoft's cloud-based enterprise resource planning and customer relationship management application. This will give GameStop store associates insight into customers' preferences and purchasing history and enable them to improve customer experience, the company stated.

Breaking the News / NP