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10/15, 4:29 PM (Source: TeleTrader)
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Snapchat launches 'Sounds' as challenge to TikTok

American camera and social media company Snap Inc. and its app Snapchat launched on Thursday a feature dubbed "Sounds" for iOS aimed to enable its users to enhance their Snaps with music from the catalog of music artists.

The music can be recorded to Snaps and shared without limitations. According to the company, the Snapchat music catalog offers "millions" of licensed songs from Snap’s music partners and there is also a "Play This Song" link that enables its users to listen to the full song on the preferred streaming platform, including Spotify, Apple Music and SoundCloud.

This represents the main difference between “Sounds” and TikTok service where a tap on the "sound" redirects users to a page in the app that shows other videos using the same music clip.

Breaking the News / TF