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11/28/2020, 9:01 PM (Source: TeleTrader)
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Black Friday store traffic in US halved amid pandemic

During Black Friday, traditionally the biggest one-day shopping event in the United States, traffic in stores dropped by 52.1% compared to 2019, according to a Sensormatic Solutions analysis published on Saturday. The report also predicts a 22% to 25% year-on-year decrease in traffic over the six weeks of the holiday season.

"Shoppers are spreading out their shopping throughout the holiday season because of concerns about social distancing and the pandemic," said Brian Field, a senior director of global retail consulting at Sensormatic Solutions. The coronavirus also pushed some shoppers to turn to e-commerce. Adobe Analytics found that online shopping jumped 22% compared to the previous year and reached $5.1 billion.

Breaking the News / DJ