2/11, 3:22 PM (Source: TeleTrader)
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Salesforce to partner Coca-Cola bottlers for digitalization

Salesforce announced on Thursday its partnership with North America Coca-Cola bottling companies and their IT service provider named CONA to streamline operations at contact centers and help merchandisers grow profits.

"Providing a 360-degree view of the customer, [Salesforce] Consumer Goods Cloud gives our bottlers a shared view of every customer interaction, increasing productivity, removing waste and simplifying our systems landscape. Consumer Goods Cloud supports our retail execution processes and delivers on the omni-channel customer experience," said Reinhard Meister, chief executive officer of CONA Services.

With Salesforce, CONA will set standards for Coca-Cola bottlers in regards to common processes, data and IT solutions. Salesforce Consumer Goods Cloud will also allow performance tracking, such as time metrics that agents spend on each customer issue.

Breaking the News / LH