Sports Tech Innovator Slinger Bag Smashes Global Sales Targets

3/9, 3:10 PM (Source: GlobeNewswire)

Slinger Bag’s revolutionary new sports technology has quickly become the hottest thing in tennis

BALTIMORE, March 09, 2021 (GLOBE NEWSWIRE) -- Slinger Bag (OTCQB: SLBG), a sports brand launched in 2020 and focused on innovating game improvement equipment for all ball sports with an initial focus on the global tennis market, reports stellar demand and distribution growth around the world in its first year of sales. The Company’s Slinger Bag ball launcher is now sold in 37+ countries globally across six continents and is widely acknowledged as the hottest new product addition to the US and global tennis market.

Tennis participation in the US has been on the uptick over the last year as recently published in a new PAC report and referenced by the USTA. Slinger Bag has both benefited and contributed to this growth during the pandemic in US and global markets.

Internationally, Slinger Bag has secured global distribution deals totaling over $200M in consumer value over 5 years, despite general market depression due to the effects of the global pandemic. Slinger Bag, is the world’s most portable tennis ball launcher, and since its launch in Spring 2020, has received continuous critical acclaim, and surpassed all sales and growth targets where it is sold around the world. Slinger Bag has been recognized by global federations like the LTA (UK) and global organisations like Peter Burwash International (PBI), and has signed deals bringing Slinger Bag to the centerstage of global tennis markets.

According to Slinger Bag’s CEO, Mike Ballardie, “We’re delighted by the phenomenal success and growth of Slinger Bag internationally. Our product has filled a gap in the tennis market, offering best in class performance and a design that’s a game changer for tennis. Sales have beaten all forecasts to date and we expect this trend to continue in all markets as we progress through the pandemic, and continue to see tennis coming back to centerstage as a highly followed and played sport.”

Slinger Bag enables tennis players to get out on court to play at any time without the need to find a playing partner - whether that be at their club, local park, on their driveways or in any other available open space. Slinger Bag is lightweight, wheeled like a trolley bag, and easily transported in the trunk of the smallest saloon or sedan car. It also provides players the versatility to store all of their tennis gear including racquets, shoes, towels and accessories. At the average price of two to three performance tennis racquets, Slinger Bag is highly affordable when compared to traditional ball machines with similar performance. Building on the success of the tennis ball launcher, the company plans to roll out launchers for the pickleball and padel tennis markets later this year, and is currently developing launchers for other ball sports.

The Global Tennis Trade Perspective on Slinger Bag:

Germany, Austria, Spain, Portugal, Italy, Netherlands, Belgium, Luxembourg and France. Dunlop International Europe Ltd., Frans Swinkels, Managing Director. “We are delighted to leverage Dunlop’s network across the largest tennis markets in Europe to bring Slinger Bag’s dynamic and high performance ball launcher to avid tennis players, coaches, clubs and tennis specialists. We are pleased to have opened our own ecommerce webshop dedicated to Slinger and foresee an increase in demand once all tennis activities across Europe reopen. We look ahead to a bright future for tennis in which a tennis partner for day-to-day use will always be available for training and tennis improvement purposes.”

UK & Ireland. Framework Sports, Jon Ballardie, Director. "Framework has seen unprecedented demand for Slinger Bag since our launch in June 2020. Orders have flooded in from coaches, players, parents, celebrities and as a result we have expanded our warehouse and logistics operation to a second site to accommodate the demand. Slinger Bag is the most innovative head-turning product I have been involved with during my 25 years working in the Tennis Industry and it is, without doubt, the hottest tennis product Framework has been involved with in its 30 years of trading in the tennis business."

Australia. TennisOnly, Hayden Gibson, Managing Director. “Slinger Bag has launched with great success in Australia. It’s a unique product at a unique price point appealing to all varieties of tennis players. In the six short months the Slinger Bag has been available for sale in Australia it has already reached No 1 selling ball machine status. Strong sales are expected to continue throughout the Australian Summer of Tennis.”

India. Racquets4U, Dinesh Saini, Director (Marketing). “Slinger was officially launched through our web racquets4u.com in mid-January, and our marketing team has been continuously conducting demo sessions across various cities and creating awareness about Slinger and highlighting its functionality and utility to the Tennis fraternity. The initial response is very encouraging and the product immediately catches the imagination of the people.”

Singapore. Tennis Bot, Greg Experton, Founder. “Since launching Slinger Bag in Singapore, we have been delighted by the strong response from tennis players of all levels and coaches. They see the differentiated value offered by Slinger: its transportability, affordability, simplicity, and wide-range of capabilities. Our success certainly looks to mirror that of Slinger in other global territories.”

Japan. Globeride, Shinobu Kobayashi, Executive Director. “Globeride has launched Slinger to the Japanese tennis community in July 2020. It is a new and innovative training product and the level of interest from players of all ages and abilities has been incredible. As a distribution partner to Slinger and with our 45 years experience in the tennis market we see a huge potential for the Slinger Bag business in Japan and we are investing our energy and expertise as a leading Tennis company to deliver that potential.”

Switzerland. ACE Distribution, Philipp Kunz, Managing Director. “Slinger Bag has launched with great success in Switzerland. Within 5 month we made many players very happy. Strong sales to players, coaches and clubs help us to grow the business. Including the Swiss Tennis Federation which strongly believes in the product.”

The Slinger Bag is available to order now - to find out more about Slinger Bag, visit https://slingerbag.com.

ENDS

For Investor Relations inquiries visit slingerbagir.com, Contact: investors@slingerbag.com or 443-407-7564.

To contact the US Slinger Bag Press Office, Brenna Byrne at Uproar PR bbyrne@uproarpr.com or 312-607-8117

To contact the EU and UK Slinger Bag Press Office, Joe Murgatroyd at Brandnation Press@slingerbag.com or +44(0)207 940 7294

Slinger Bag Legal Counsel: Kalfa Law Contact: shira@kalfalaw.com

About Slinger Bag®: Slinger® is a new sports brand focused on delivering innovative, game improvement technologies and equipment across all Ball Sport categories. With the vision to become a next-generation sports consumer products company, Slinger® enhances the skill and enjoyment levels of players of all ages and abilities. Slinger® is initially focused on building its brand within the global Tennis market, through its Slinger® Tennis Ball Launcher and Accessories. Slinger Bag® has underpinned its proof of concept with over $200M of retail value in global distribution agreements since the Spring of 2020. Led by CEO Mike Ballardie (former Prince CEO and Wilson EMEA racquet sports executive) Slinger® is now primed to continue to disrupt what are traditional global markets with its patented, highly transportable and affordable Slinger® Launcher.

Slinger Bag Disclaimer: Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. Statements in this press release that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve a high degree of risk and uncertainty, are predictions only and actual events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include the uncertainty regarding viability and market acceptance of the Company's products and services, the ability to complete development plans in a timely manner, changes in relationships with third parties, product mix sold by the Company and other factors described in the Company's most recent periodic filings with the Securities and Exchange Commission, including its 2019 Annual Report on Form 10-K and quarterly reports on Form 10-Q.

Forward-Looking Statements: This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and Private Securities Litigation Reform Act, as amended, including those relating to the Company's product development, clinical and regulatory timelines, market opportunity, competitive position, possible or assumed future results of operations, business strategies, potential growth opportunities and other statement that are predictive in nature. These forward-looking statements are based on current expectations, estimates, forecasts and projections about the industry and markets in which we operate and management's current beliefs and assumptions.

These statements may be identified by the use of forward-looking expressions, including, but not limited to, "expect," "anticipate," "intend," "plan," "believe," "estimate," "potential, "predict," "project," "should," "would" and similar expressions and the negatives of those terms. These statements relate to future events or our financial performance and involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such factors include those set forth in the Company's filings with the Securities and Exchange Commission. Prospective investors are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date of this press release. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

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