6/16/2021, 4:00 PM (Source: TeleTrader)
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Salesforce partners Team USA and 2028 Olympics

Salesforce software company announced on Wednesday its new multi-year partnership with Team USA and the 2028 Summer Olympic and Paralympic Games, known as LA28. Salesforce will also partner with NBCUniversal over coverage of the event across its platforms for the next seven years.

"At Salesforce, our mission is to change the world for the better through technology that helps our customers achieve success from anywhere. [...] We're thrilled to partner with LA28, Team USA and NBCUniversal and look forward to creating the most innovative digital experience in sports for engaging athletes and fans," said Sarah Franklin, Salesforce executive.

As a founding partner of the Games, Salesforce will provide Customer 360 technology to deliver an engaging fan and athlete digital experience. In collaboration with NBCUniversal, the software giant will sponsor media coverage of Tokyo Olympics 2020 through Los Angelos Olympics in 2028.

Baha Breaking the News (BBN) / LH