Heineken launches global campaign for Bond

10/29/2008, 1:36 PM (Source: GlobeNewswire)

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Amsterdam, 29 October 2008 - Heineken International today announced
its worldwide promotional campaign for the James Bond film, "Quantum
of Solace", which today celebrates its worldwide premiere in London.
This is the fifth consecutive Bond film with which Heineken has
partnered.

The commercial, as part of the promotional campaign, is now showing
on http://www.heineken.com/jamesbond and features leading Bond lady
Olga Kurylenko as Camille. The commercial has all the ingredients of
the World of Bond - sophistication, action, a twist of humour and the
original Bond themed music.

Through Heineken's partnership with Eon and Columbia Pictures, the
commercial includes actual Bond film sets and scenes from the film,
including a scene with Daniel Craig as James Bond."

Heineken worked closely with photographer, Gregg Williams, and the
"Quantum of Solace" make-up artists, stylists, costume and production
departments, to ensure the campaign remained true and authentic to
the world of James Bond.

The integrated campaign utilises TV, Internet and cinema, print and
outdoor advertising along with consumer competitions to win exclusive
James Bond merchandise and on- and off premise promotions. The
campaign is activated by Heineken in more than 40 markets and is
'live' from October 2008 to the end of January 2009.

Editorial information:
For images and ads, go to
http://www.heinekeninternational.com/presscentre.aspx
- 45' TVC (Enter the World of Bond)
- Behind-the-Scenes
- Olga "Enjoying the campaign"
- Print campaign with Olga
- Print campaign with Bottle "something not shaken and
stirred"
- Trailer "Quantum of Solace"
- Logos "Heineken and James Bond"
- Plot description

Press enquiries
Véronique Schyns
Tel: +31 (0)20 5239 355
veronique.schyns@heineken.com


This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.

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