11/22/2021, 6:49 PM (Source: TeleTrader)
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Walmart to test Twitter's livestream e-com platform

Walmart Inc. will be the first retailer to test Twitter Inc.'s live stream online shopping platform at an event titled Cyber Deals, which will take place on November 28 at 7:00 pm ET, the two companies said on Monday.

Walmart's customers will be able to follow the livestream and make purchases on Twitter through the retailer's official website, as well as via its accounts on Meta Platform Inc.'s Facebook and Instagram, ByteDance Ltd.'s TikTok, and Alphabet Inc.'s YouTube.

"Walmart is renowned for bringing customers an immersive look into their products and we are excited to bring this experience onto Twitter with them, while helping them reach their business objectives," Twitter's Chief Customer Officer (CCO) Sarah Personette commented in a statement. "This is just the first of many live shopping events we hope brands will be able to bring to market, and we can't wait for people to watch, chat, and shop — all through Twitter."

Baha Breaking News (BBN) / JR