1/20, 9:18 AM (Source: TeleTrader)
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Amazon to launch first physical fashion store in LA Inc. announced on Thursday it will open its first-ever physical fashion store called Amazon Style later this year at The Americana at Brand shopping complex in Los Angeles.

"Amazon Style brings together the best of shopping on Amazon—great prices, selection, and convenience—with an all-new in-store shopping experience built to inspire," the company said in a blog post.

In the store, customers will be able to scan items' QR codes in order to see sizes, colors, overall customer ratings, and additional product details and tap a button to send chosen items to fitting rooms or, if they decide to buy them, pickup counters.

Baha Breaking News (BBN) / NP