adidas and IAAF Announce 11-Year Partnership

11/23/2008, 3:01 PM (Source: GlobeNewswire)
Monaco, November 23, 2008 - At a press event in Monaco, adidas and
the IAAF today announced an 11-year partnership agreement granting
adidas the world-wide sponsorship rights for all IAAF World Athletic
Series events from 2009 until 2019.

Under the agreement, adidas will be the official IAAF athletic
sponsor and licensee product supplier. The partnership incorporates
every aspect of athletics, from product creation, to grassroots
development and retail distribution. Among the highlights of the
deal, adidas will be the Official Sponsor of the 2009 IAAF World
Championships next summer in Berlin, August 15th through 23rd.

"The heritage of the adidas brand is closely linked with the legacy
of athletics and the IAAF," said Herbert Hainer, Chairman and CEO of
adidas AG. "Therefore, we are very proud to announce our new
partnership with IAAF and we are looking forward to shaping the
future of athletics together at all levels in the coming years."

The IAAF President Lamine Diack also welcomed the agreement and said:
"adidas is more than just a major business corporation. It is a
company which has deep roots in the sport of athletics and has also
been a good partner of the IAAF in the past. I am delighted that we
are re-signing with adidas, a brand that understands and loves the
sport of athletics."

adidas has a longstanding history in athletics dating back to 1928
when their founder, Adi Dassler, supplied Lina Radke with a handmade
pair of spikes to wear during the Olympic Games in Amsterdam. Lina
set a world record in the 800 meters and became the first Olympian to
win gold in adidas. Many more heroes of athletics have followed
wearing adidas including Jesse Owens, Emil Zátopek, Al Oerter, Bob
Beamon, Dailey Thompson, Grete Waitz, Heike Henkel, Haile
Gebrselassie and Yelena Isinbayeva.



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Jan Runau John-Paul
Chief Corporate Senior
Communications Officer Tel.: +49
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Tel.: +49 (0) 9132

Anne Putz Dennis Weber
Head of Corporate PR Investor
Tel.: +49 (0) 9132 84-2964 Tel.: +49
(0) 9132

Kirsten Keck
Corporate PR Manager
Tel.: +49 (0) 9132 84-6207

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