10/4, 4:37 PM (Source: TeleTrader)
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Meta offers new ads types on Instagram, WhatsApp

Facebook parent company Meta is unveiling a new way to advertise on both Instagram and WhatsApp as the company tries to turn around a downward trend in revenue that recently sent the stock price to its lowest level since early 2019. Meta's stock has lost nearly 59% of its value this year.

Under the new plan, advertisers will be able to show ads on Instagram's explore page, which offers content to users according to their preferences, and on the profile pages of Instagram influencers with whom they have deals.

According to Maz Sharafim, Meta's vice president of marketing and growth for business messaging, on WhatsApp, Facebook is presenting a tool that uses machine learning to display ads intended to "reach people who are most likely to make a purchase."

Baha Breaking News (BBN) / JG