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12/2/2023, 4:26 AM (Source: TeleTrader)
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Spotify unveils 2023 Wrapped: Year in Music

Spotify Wrapped, the company's viral marketing campaign, which allows listeners worldwide to reflect on their year in music by highlighting their favorite tracks, artists, and genres that shaped the last twelve months, has grown to become a cultural phenomenon. Spotify described that musically, 2023 was marked by the "return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres" that shaped the playlists of 574 million people around the globe.

This year's top artist worldwide was 12-time Grammy winner Taylor Swift with over 26.1 billion global streams, followed by reggaeton sensation Bad Bunny, while The Weeknd, Drake, and Peso Pluma secured positions within the top five most-played artists of the year.

In 2023, Miley Cyrus' chart-topping track "Flowers" emerged as the most-streamed song globally, achieving over 1.6 billion streams. Following closely were SZA's "Kill Bill" and Harry Styles' "As It Was" in the second and third positions, respectively. Lead vocalist of the South Korean band BTS, Jung Kook, secured the fourth spot with his debut song "Seven," featuring Latto, followed by Eslabon Armado and Peso Pluma with "Ella Baila Sola" in the fifth place.

Bad Bunny's "Un Verano Sin Ti" continued its reign as the most-streamed album for the second consecutive year, amassing 4.5 billion global streams. Taylor Swift's "Midnights" secured the second position, while SZA's "SOS" claimed the third spot. The Weeknd's "Starboy" and Karol G's "Manana Sera Bonito" followed closely in the fourth and fifth positions. "The Joe Rogan Experience" secured the top spot as the most-listened podcast of the year on Spotify for the fourth consecutive time.

In conclusion, Spotify Wrapped also offers a unique and inclusive experience for listeners, regardless of their subscription tier, which allows all users to delve into personalized playlists of their most-streamed songs and artists. Listeners can enjoy receiving pre-recorded short video messages from their favorite artists thanking their fans for streaming their music.

Baha Breaking News (BBN) / AB