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5/4, 3:18 PM (Source: TeleTrader)
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Twitter acquires Scroll

Twitter Inc. announced on Tuesday that it has acquired Scroll, which is known for its subscription-based ad-blocking service.

According to Twitter, the acquisition is meant to help in delivering news on the platform without ads thus "solving one of the most frustrating parts about reading content online," and that Scroll has "built to deliver a seamless reading experience to our hyper-engaged audiences," with publishers being allowed to "deliver cleaner content that can make them more money than today’s business models."

Scroll is planned to be included in the upcoming subscription package that Twitter is "currently exploring", alongside Revue which the tech giant acquired back in January.

Breaking the News / OL