Sky expands operations in U.K. to mobile market
The strategy unveiled on Tuesday by Sky Plc focuses on the introduction of mobile phone services with initial free calls and text messages for existing users of Sky TV in Britain. According to an accompanying infographic, the broadcaster intends to tap on the more than 50% of data it estimates is paid for but remains unused on devices, amounting to over £50 per person every year or £2 billion in total.
The company stated it already booked more than 46,000 preregistrations, claiming two third of Sky UK Ltd.'s customers would consider Sky Mobile. Its model is based on a rollover of unused data for three years, a required mix of communication segments and watching Sky+ recordings on mobile. The move, with the launch of three data plans, upgrades the corporation to a 'quad play' operator of broadband, television, landline and mobile phone services. In the words of Stephen van Rooyen, chief executive for the United Kingdom and Ireland, the company wants to "shake up the mobile market."
Sky ended 0.72% up at 774.5 pence in London today. It lost 30.91% in the past year, compared to benchmark FTSE 100's gain of 6.23%.