adidas Group excels worldwide and in China Brand adidas takes market leadership

8/7/2008, 11:00 AM (Source: GlobeNewswire)
Beijing, August 7, 2008 - "The adidas Group has excelled in the first
half of 2008, achieving double-digit top- and bottom-line growth. Our
business in China was a big contributor to this growth," Herbert
Hainer, CEO and Chairman of adidas AG said at a media round table on
the day before the Opening Ceremony of the Beijing 2008 Olympic
Games. "As we go into the Olympic Games, we have achieved market
leadership for brand adidas in China. As a Group, our tremendous
sales performance in China in the first six months of this year
underlines our position as the fastest-growing sporting goods company
in this dynamic market."

Brand adidas' role as Official Sportswear Partner of the Beijing 2008
Olympic Games, the dynamic expansion of distribution for adidas and
Reebok, as well as the positive development of TaylorMade-adidas Golf
have been the primary growth drivers for the adidas Group in China.

In the first half of 2008, adidas Group sales in China increased over
60% on a currency-neutral basis. Based on this growth, China will
become the second-largest revenue market for the adidas Group after
the USA by the end of this year.

"We are well on track to reach our sales target of more than ¤1
billion for the adidas Group in China by 2010," Herbert Hainer added.
"I fully expect our success story in China to continue because the
visibility and excitement we will generate for our brands during the
Olympic Games will create a halo effect sustaining the momentum of
our Group in this market well into the future."

At the end of 2007, the adidas Group operated 4,800 stores in China
and is planning to take that number to 5,900 stores in 2008. Brand
adidas will operate approximately 5,000 stores (2007: 4,000) and
brand Reebok about 900 stores (2007: 800) by the end of this year. By
2010 this number is expected to increase to a total of approximately
7,200 stores for the adidas Group, thereof 6,100 stores for adidas
and 1,100 stores for Reebok.

About adidas and the Olympic Games
As the Official Sportswear Partner of the Beijing 2008 Olympic Games
adidas will be outfitting more than 100,000 volunteers, technical
officials and BOCOG staff. adidas will also be providing product for
more than 3,000 athletes, 214 federations and 16 National Olympic
Committees. In total, adidas will be providing more than 3 million
pieces of product for the Olympic Games including 43 different
athletic shoes for 27 out of 28 sports. The adidas Olympic heritage
stretches back to 1928, when adidas founder Adi Dassler first created
products for athletes competing in the Amsterdam Olympic Games.
adidas will be the Official Sportswear Partner again for the London
2012 Olympic Games.

About Reebok and Yao Ming
Reebok is associated with China's most popular athlete Yao Ming.
Celebrating the NBA star's exciting journey to the 2008 Olympic Games
in his homeland, Reebok kicked off "Fuel Yao's Unlimited Power" in
September 2007. The campaign is Reebok's biggest marketing initiative
in China inspiring consumers to join in supporting Yao on his quest
for Olympic success.

About the adidas Group
The adidas Group is one of the global leaders within the sporting
goods industry, offering a broad range of products around three core
segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in
Herzogenaurach, Germany, the Group has more than 34,000 employees and
generated sales of EUR 10.3 billion in 2007.


Media Relations Investor
Jan Runau Natalie M. Knight
Chief Corporate Vice President
Communications Officer Investor
Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0)
9132 84-2187

Anne Putz John-Paul O'Meara
Head of Corporate PR Senior Investor
Relations Manager
Tel.: +49 (0) 9132 84-2964 Tel.: +49 (0)
9132 84-2751

Kirsten Keck Dennis Weber
Corporate PR Manager Investor
Relations Manager
Tel.: +49 (0) 9132 84-6207 Tel.: +49 (0)
9132 84-4989

Please visit our corporate website:

View document
Copyright GlobeNewswire, Inc. 2016. All rights reserved.
You can register yourself on the website to receive press releases directly via e-mail to your own e-mail account.