The Jordre Well Unveils Packaging Designs for First CBD Coffee Products

3/2, 3:00 PM (Source: GlobeNewswire)

Columbus, Ohio, March 02, 2021 (GLOBE NEWSWIRE) -- The Jordre Well, LLC (“The Jordre Well”, the "Company"), a hemp and cannabidiol (“CBD”) beverage company that is 49% owned by Coffee Holding Co., Inc. (NASDAQ: JVA), a leading integrated wholesale coffee roaster and dealer in the United States, is pleased to unveil the packaging designs for the Company’s first CBD-infused coffee products. 

"We wanted designs that clearly communicate what the products are the moment a consumer sees it on a shelf,” commented Andrew Gordon, Chief Executive Officer of Coffee Holding Co., Inc. “We also wanted them to be appealing to a broad audience, beyond those who currently drink Café Caribe and Harmony Bay’s non-CBD coffees."

The Jordre Well’s goal was to create two bold new designs that build product awareness, enable shopper visibility and clearly distinguish themselves from non-CBD products offered by Café Caribe, Coffee Holding Co., Inc.’s flagship dark roast Latin espresso brand, and Harmony Bay, its gourmet coffee brand. Furthermore, The Jordre Well is in the process of designing the packaging for the CBD-infused line extension for Joey Kramer of Aerosmith’s Rockin' and Roastin' coffee brand including Sumatra, Guatemala and Ethiopian flavors which will be made available for consumers as soon as possible online in single-serve cups and more.

“The CBD-infused line extensions for Café Caribe and Harmony Bay have been developing at a rapid pace since Coffee Holding Co., Inc. acquired 49% of The Jordre Well last October,” commented Ian James, Founder of The Jordre Well. “Under the terms of our agreement, once these products are launched, The Jordre Well is expected to begin launching its non-coffee brands as soon as possible.”

About The Jordre Well, LLC

Based in Columbus, Ohio, The Jordre Well is a functional brand incubator focused on creating innovative, sustainably-sourced, CBD-infused beverages for health and wellness conscious consumers. The Jordre Well’s soon-to-be-released brands include its namesake seltzer brand, The Jordre Well, its curated coffee collection, Stephen James, and more. To learn more, visit https://thejordrewell.com/

About Coffee Holding Co., Inc.

Founded in 1971, Coffee Holding Co., Inc. (NASDAQ: JVA) is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family-operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company’s private label and branded coffee products are sold throughout the United States, Canada, and abroad to supermarkets, wholesalers, and individually owned and multi-unit retail customers.

Forward-Looking Statements

Any statements that are not historical facts contained in this release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including those related to the testing and availability of CBD-infused coffee products. Forward-looking statements include statements with respect to our beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond our control, and which may cause our actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be forward-looking statements. We have based these forward-looking statements upon information available to management as of the date of this release and management’s expectations and projections about certain future events. It is possible that the assumptions made by management for purposes of such statements may not materialize. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, hedging activities, the effect of economic conditions, the effect of the COVID-19 pandemic, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions and other factors discussed from time to time in the Company’s Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Attachments


The Jordre Well, LLC
media@thejordrewell.com
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